The only objection I can think of that a Caribbean executive might have to blogging is that relatively few people in our region are computer-literate. My response is, “if you build it, one day they will come.” In other words, it is only a matter of time until people become computer-literate, and start reading blogs, and by the time a company decides to jump in, the space will be too crowded to be heard.
Also, it is a good idea to create an online dialogue about your company, before someone who could very well be disgruntled, creates one about you… As the article explains, what blogging is doing is taking underground conversations and making them visible. It is a good idea to assume that whatever people are whispering about you behind closed doors, will one day turn up as part of an online conversation (better give up that mistress now!).
Plus, there is a tremendous learning curve to blogging. Only a year ago, I was still puzzled at what the term really meant. Beating the learning curve is just a good idea!