Waiting Research

On a recent project, I found some research on waiting psychology that I believe that I can trace back to some work done by David Meister.

He recently reproduced the content of the original paper in his blog: http://davidmaister.com/trackback.php?id=201

The thinking is original, and brilliant and speaks volumes on how easy it can be to satisfy customers, even when they are waiting, by being in their world.

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