Networking vs. Building a Network


It seems that people who get caught up in the idea of “networking” can get confused about the goals of their efforts.

It’s easy to think that it has something to do with socializing, selling, making friends or liming. These activities all have their place, but they don’t accomplish much in the long term.

Instead, the purpose of the activity is to “build a network.”

The word “build” is important here. It implies the slow but steady expansion of something that starts off small, but eventually turns into something substantial.

Of course, once the network is built, it must be carefully pruned, fed and maintained to help it thrive. In this way, a good networker is more of a careful gardener than anything else, who has the patience to allow small actions to produce large results over time.