“Obeah” Economics

Here in the Caribbean, there are a number of business anomalies that I have detected that I can only attribute to our rather unique history. They have to do with practices that I see managers repeat, even when it’s clear that they don’t produce results.

Hiring for the Body-Count

Managers across the region make the mistake of hiring too many of the wrong employees, focusing on appearances over results and putting pride before profits.

It seems to me that too many of our companies refuse to act on the notion that a handful of skilled employees are able to outperform a much larger number of those who are unskilled. There seem to be at least two reasons why this situation persists.

The first is historical — the economies of old were built for the most part on unskilled, unmotivated labour. A handful of mostly skilled managers from Europe had experience in agriculture, business and trade, but workforces comprising Africans, Indians and Chinese were brought in large numbers regardless of their skills, and in most cases forced to work at the point of a gun. The solution then, and now, was to throw more people
at jobs until they could be completed.

The second reason the situation persists is that companies don’t understand that there is a vast difference between hiring 10 people for 100 days each, and hiring 100 people for 1 day.

The difference has to do with what is called “The Mythical Man-Month” which is a fact of knowledge work. Work that requires communication and coordination becomes more difficult when an additional person is
added because that person’s relationship with every other person must now be managed. In other words, the 10th person added to a team bring with him/her 10 x 10 new communication links that must be managed, while the hundredth person added requires 100 x 100 new
links.

The increase in communication complexity grows exponentially with each person added.

A manager who decides to hire more people, rather than to obtain more skilled workers is only making things more difficult for himself.

In other words, it makes better economic sense to hire a small group of high performers to replace a larger group of low performers, even if the output of both groups is the same and the total wage bill is equal. From the manager’s perspective, it’s easier to manage a small group than a large one.

This fact seems to be lost on our regional companies.
Focusing on Effort vs. Deliverables

Flexi-time has been long in coming to the region, and as far as I can tell it has something to do with not being able to manage for results.

A manager who places an ad in the paper in order to fill a vacancy will only fill it with a full-time employee, and won’t consider an employee who is willing to work for 4 days at 10 hours each, or even a part-time arrangement with someone who is highly skilled.

The reasons could be varied, but I imagine that the overriding cause has something to do with a fear of doing something unconventional, and perhaps “getting in trouble” with her own boss. Although it might make economic sense, company politics sometimes turn common-sense upside down.

The most unfortunate consequence of these decisions is that employees quickly learn that management is more interested in appearances than actual results. “Looking good,” and the avoidance of “looking bad”
seem to be the most powerful motivators of all.

Pride vs. Profits

It’s an interesting phenomena — retailers across the region never seem to have sales the way their counterparts in the US and other developed countries do.

The problem seems to be one of pride.

The thinking goes like this: “I paid $X for this item and there is no way I am going to sell it for less than $Y.” This thinking prevails even then the item has been gathering dust on the shelf for months.

It’s a simple mistake in business economics — it’s better to have $2.00 in pocket now than it is to pay to carry an item on the shelf for several months that may not sell.

The mistake is an easy one to correct in practice.

However, the feeling of failure that comes from discounting the item is often too much to bear, along with any embarrassment and loss of face that might come from admitting that a mistake was made. Instead, it seems that many retailers just keep the item on the shelf, act as if everything is OK, and their employees comply by
keeping their mouths shut.

After all, for most of us, it’s easier to lose money than it is to lose respect. Unfortunately, retailers usually don’t have someone in their face telling them that their pride is costing the company too much money!

Outfoxing them with the Basics

I have a new theory when it comes to Caribbean companies that are fighting hard against local or regional competition.

The winners will be the ones who are able to answer their phones.

What I mean is simply the following: Caribbean companies that get the basics right have an advantage over all the others.

Let’s pick an example that we can all perhaps relate to — the banking sector. From my observation, there is not a single regional bank that currently stands out from the others in terms of properly executing what I consider to be basic banking functions.

The advertisements and promotions claim otherwise, of course.

However, the reality is that doing simple deposits, withdrawals, payments of credit cards, customer service agents that offer basic courtesies, wiring, computing interest and fees, … these are what I consider to be some of the essentials of basic banking. Our banks have a hard time executing them consistently.

Get someone good, or someone that you know, to help you on the inside and you might “get through” quickly.
Get someone who is untrained and unprofessional, and you are in for a difficult time.

But this is not a situation that only our banks find themselves in.

Industries all across the region have the same problem of being unable to execute the basic functions of business.

What are some of the things that our companies are struggling to do?

– update their website. 16 year old bloggers are able to do this, so why can’t a 2000 person company?
– answer the phones. All the time. Offer voicemail outside of business hours
– return calls and emails
– show up at meetings
– take action on promises
– when plans change, communicate with those involved
– train everyone who might answer the phone on behalf of the company to pretend that they care, even a little bit
– keep their places of business clean. Soap, water and paint are not that hard to get
– ask “Is there anything else I can help you with?”
– let me know about new products and services when they become available
– act as if they are interested in doing business when a willing customer calls

I believe that a company that does ALL of these basics has a good chance of dominating their industry. In Jamaica, I am convinced that Digicel has come to dominate the mobile phone industry simply because their competition failed to do the basics for many years. It leads me to think that many companies in the region are
vulnerable, but just don’t realize it.

I think that what amazes me most is that there are regional CEO’s and other executives who are just as inept at the basics of business as entry-level employees.

What they do in common (and what saves them in a jam) is their ability to talk themselves out of a jam when they need to. They over-use their ability to think quickly on their feet, to make jokes and to sound intelligent to cover up their miscues. Too often, we give the a bligh, and accept the “sweet talk” as an acceptable
substitute for results.

Sadly, it results in a mediocrity that only persists.

The New Networking: Caribbean e-book


In this blog, I have often posted on topics related to networking here in the Caribbean.

Over the past several months, I have been working with a local designer – Tavia Tomlinson – on an e-book that was recently released to the public, and is now available for free — for now.

It’s called “The New Networking: Caribbean 2008” and is available at http://fwconsulting.com/newnetworking
and includes 37 pages of text, audio and video.

My Initial Foray Into Selling Information

My first information product that is actually for sale online can be found at MyMovetoJamaica.com.

The package of 2 e-books, a discussion forum and a video album was put together to help expats coming to Jamaica, and is currently being sold through June 19th at the above site.

I’ll admit to it being more than a little exciting, especially as all I have done before this is to write and give away free e-books. In fact, I am sure that the number of words I have given away for free outnumbers the words I have sold by a factor of at least 100 to 1!

Not that I regret this choice I made. Far from it. I wouldn’t change a thing if given the chance to repeat it all.

In fact, I believe that the feedback has helped me improve my writing immensely, and the fact that what I write does seem to get read teaches me every couple days or so how to write so that people will read. It makes me think that I am glad I have written blogs for three years before selling an article — paying my dues, so to speak.

Request The New Networking and Double Your Network

For those who might be interested, I will be releasing a multimedia e-book that I have been writing for some time in June. It’s called “The New Networking: Caribbean Professionals 2008.”

It’s for those who might be interested in Doubling or Tripling the size of their professional network across the Caribbean region, and it’s going to be offered for free on June 21st. I am going to waive the US$39 cost, but I don’t know how long the free offer will run, whether it will be for 24 hours or 24 months… I still haven’t decided. My wife and I are going back and forth on this decision…

Maybe you can help me make up my mind!

To sign up not to receive the e-book for free once it’s released, simply fill out the form at… http://fwconsulting.com/newnetworking

Expat Research

In a prior post I mentioned that my wife and I have been focused on writing 2 e-books for expats coming to Jamaica.

As a part of that effort, we have been asking for and receiving input on what information expats have been looking for to help them make the transition.

Apparently, there are very few companies that are doing much to assist their employees, and as I mentioned in a prior issue of FirstCuts called “Expats of the Caribbean,” companies often underestimate the cultural transition that must be made.

Hopefully, if the the e-book makes it to completion, it will help companies do a better job of preparing the way for their expats.

In the meantime, if you are an expat who is coming to Jamaica, you can give us input on the kind of information you are looking for, of were looking for at some point. Either leave me a comment, or send me some email.

Outlook 2007

This has nothing to do with the Caribbean, but I have to add my own words of frustration regarding Outlook 2007.

It is SLOOOOOOOOOW.

I am shocked that some development team in Microsoft let it out of the lab and into production.

The only thing it offers of value that I have found is a prettier interface, and a few slightly better options.

Other than that, I am amazed that I upgraded from Outlook XP to Outlook 2007, skipping 1 upgrade, only to arrive here … with a much slower program that bogs down my entire computer when it’s running. I actually cannot afford to run it all the time due to the time it wastes.

Unbelievable.

Busy Doing Everything Else

It’s been ages since I have posted up on this blog, and it’s not because I have stopped writing.

It’s just that I have been developing other things of interest, namely:

  • A few new e-books for a new expat transition business that my wife and I are starting (see http://transitionsunshine.info for details.) I learned how to create a wordpress blog from scratch in the process
  • New posts for my a 12 week time management e-course that I am currently trialling with a handful of users (testers). It’s called MyTimeDesign and will be launched soon
  • New content for my time management blog: http://2time-sys.com
  • a bit of content for Moving Back to Jamaica: http://francismove.blogspot.com

Also, I have been planning to move out of blogger and onto WordPress (finally.) This is a year of big moves, as I just moved my website to a new server, and it seems to be working. The learning curve for all these activites has been rather steep, and very IT-intensive.

This is where my engineering background has proven useful. While I have not forgotten how to program, I only “discovered” the php language the other day, so keeping up has been tricky.

At the same time, I have been making a nice long list of the items that I want to write about, but most of them will come when I have moved the blog over to WordPress.

Stay tuned…