Customer Development – As Important to Product Development

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I’m reading a book that makes the case that startups need to develop customers at the same time they are developing new products. The two processes need to proceed in parallel, from the very beginning, in order to test the hypothesis that a real customer-need is being addressed.

 

It’s a great book and I summarized what I was learning in this article in the Gleaner – The Customer May Not Always be Right.