Giving Away to Get


In an interesting article entitled Can Freeconomics Work in African Markets?[Part 1] by Jonathan Gosier, the author makes the point that African business people are learning the value of giving away items for free in order to gain customer loyalty.

It’s as if he were describing the Caribbean.

He talks about how tough economic conditions lead business-people to a short-term, gimme now mentality, that works against their success.