Your competitors are attending a conference on crafting game-changing, post-COVID strategies. Should you?
During the pandemic, many regional organizations didn’t have time to focus on their competitors. Their survival was paramount and they couldn’t get what they wanted by trying to “keep up with the Joneses.”
But now that the worst is behind us, we have started to notice them again. Some are attending the Caribbean Strategy Conference on June 23-25, and learning how to craft disruptive strategic plans.
Think of Netflix, Fuji Film and Apple. Each of them implemented strategic plans that forced a disruption. Here in the Caribbean, Grace Kennedy, Digicel (in Jamaica) and Tribe Carnival Band have done the same.
If the idea of your competitors learning how to use the emerging principles of disruptive post-COVID change, don’t stop there. Because it’s not about beating them.
Instead, it’s about serving your customers unmet needs in ways that are unique, differentiated and can’t easily be copied.
As such, we give each company who registers a draft Blueprint to guide their planning efforts from July to December. What should emerge in January 2023 are actions: projects, initiatives and programmes that your customers can’t do without.
Some use new technology. Others use analytics. New skillsets and mindsets may be needed.
The point is that your customized blueprint will look different from even your closes competitor and it will be yours to implement the week after the conference is over.
Learn more about this new thinking and how we’ll share it via downloads, live panels, speeches and networking sessions at the Caribbean Strategy Conference 2022 from June 23-25. Visit https://strategyconf.fwconsulting.com
