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Change the Perception of HR in Strategic Planning

For years, HR Professionals have lobbied: they must have a seat at the strategic planning table. Now, many companies agree. However, HR’s impact in retreats has not matched those of other functions. What can your company do to ensure talent management isn’t an after-thought?

Today, most Human Resource units have evolved well past the old “Personnel Departments”. Almost all executives in your organization are in support.

But it’s not enough. In two decades of facilitating strategic planning retreats, I have noticed a trend. The least effective participants are often HR Professionals.

I don’t say this lightly. Nor would I apply my observation to every situation I have encountered. But there is definitely a recurring pattern of behavior.

For example, when the HR Director makes his/her presentation, colleagues regularly stop paying attention. To them, nothing earth-shattering will be shared. They relax, sometimes get bored and may even leave the room altogether for busywork.

Also, from start to finish, the HR manager is likely to be the most quiet person. Sometimes, he/she could come alive near the very end, but it’s too little too late.

Instead of missing the chance, how can you ensure HR steps up from the first minute?

  1. Be Strategic Before the Retreat

In general, many executives bemoan the fact that HR is too reactive. While this is a criticism, it translates to a great opportunity for improvement. For example, HR can establish itself at the forefront of strategic questions between retreats, perhaps focusing on the potential of human capital.

The truth is, there is no such thing as a wildly successful strategy that doesn’t involve human creation and execution. It’s not luck. Ingenuity, data analytics, foresight, business modelling, backcasting, deep listening – these are just a few of the skills needed to produce a game-changing plan.

Also, most non-HR executives can’t assess the capacity of an entire workforce. But HR professionals naturally ask: “What specific future can this potential be used to accomplish?”

If you’re in HR, this is an inquiry to be led throughout the year, building an awareness of the organization’s human capability map.

While it’s obvious that talented thinking creates strategy, other executives struggle to articulate what this means operationally. As such, the company desperately needs HR to drive this conversation.

  1. Be Data-Driven

Whereas a CFO is trained to think in terms of numbers, the same isn’t usually true of HR. As such, reviews of past financial results take up an inordinate amount of time. However, they are all about a history, telling stories about what has already happened.

By contrast, HR professionals can be all about the future. But you must use numbers to describe it.

Unfortunately, in the heat of the moment at a retreat, HR’s lack of data forces it into vague, qualitative measures which colleagues have a hard time grasping.

In a prior column in Nov 2021, I argued that CEOs and other executives are upset at this fact. They want HR to catch up to the analytics train, but it’s not for charity’s sake.

Unfortunately, only a tiny fraction of CEOs, Chairpersons and MDs have HR backgrounds. Even though most of their work involves people, these skills only become important late in their careers.

As such, they need HR analytics and dashboards, tools and summaries to appreciate what’s happening with their people. Sadly, most HR managers don’t give them what they want.

If you’re an HR Professional, consider becoming data-driven long before the retreat so that you can shine in the event. I have seen it done to great effect and the result was stunning.

In this context, a retreat is more like the grand finale – the finish line of a lengthy race.

  1. Lead Analysis, Not Follow

The presence of data gives HR deep insights others miss. This would reverse the trend in which HR is the short discussion at the end of the retreat…the afterthought.

Instead, as an HR Professional, you can develop your ability to define different futures and advocate for them. With this information in hand, you alone can speak to gaps in staff capacity and the cost of filling them. In this context, HR is like the manager of a modern sports team, as depicted by the movie MoneyBall. It’s a baseball story, but a similar transformation has occurred in football and cricket.

If you had the detailed information top coaches have, every conversation about company strategy would start with such analytics. HR would be the chief interpreters of people’s capacity.

In these ways, HR moves from a back bench into the foreground, returning organizations to their original people power, altering the prior perception for good.

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Caribbean Corporate Strategy Conference 2022

Your competitors are attending a conference on crafting game-changing, post-COVID strategies. Should you?

During the pandemic, many regional organizations didn’t have time to focus on their competitors. Their survival was paramount and they couldn’t get what they wanted by trying to “keep up with the Joneses.”

But now that the worst is behind us, we have started to notice them again. Some are attending the Caribbean Strategy Conference on June 23-25, and learning how to craft disruptive strategic plans.

Think of Netflix, Fuji Film and Apple. Each of them implemented strategic plans that forced a disruption. Here in the Caribbean, Grace Kennedy, Digicel (in Jamaica) and Tribe Carnival Band have done the same.

If the idea of your competitors learning how to use the emerging principles of disruptive post-COVID change, don’t stop there. Because it’s not about beating them.

Instead, it’s about serving your customers unmet needs in ways that are unique, differentiated and can’t easily be copied. 

As such, we give each company who registers a draft Blueprint to guide their planning efforts from July to December. What should emerge in January 2023 are actions: projects, initiatives and programmes that your customers can’t do without. 

Some use new technology. Others use analytics. New skillsets and mindsets may be needed. 

The point is that your customized blueprint will look different from even your closes competitor and it will be yours to implement the week after the conference is over.

Learn more about this new thinking and how we’ll share it via downloads, live panels, speeches and networking sessions at the Caribbean Strategy Conference 2022 from June 23-25. Visit https://strategyconf.fwconsulting.com

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Stop Ignoring the Next Technology Disruption

Your industry may be the same as it was 50 years ago. Change comes slowly, if at all, so your future appears to be secure. But you’re worried, anyway. As you look around the world you see entire sectors in upheaval. New technology has led to companies being “Netflixed” – completely destroyed with sudden speed by outside innovations.

How can you be sure that won’t happen to your organization?

The fact is, you can’t prevent such external forces. Somewhere, bright people are invisibly trying out fresh ideas, experimenting. They intend to revolutionize and displace whatever product or service you offer. More recently, COVID has shown just how small the earth is, and how vulnerable we are in the Caribbean. Your company isn’t safe, and the barriers that kept competition away are falling faster each day.

In the face of increased risk, how do you respond? Some are fatalistic, believing that you can’t stop a hurricane, epidemic or technology from upsetting the best -made plans. However, if your organization intends to do more than put its head in the sand, here are some steps to follow.

  1. Plan Scenarios

If you can divine the small beginnings of a disruptive technology, congratulations. You’re halfway there. If you can’t, start looking by scouring the trade press.

Also tune into what younger staff are seeing and saying. They could be closer to determining the outlook than you are. Why? They’ll be the ones who will deal with it. In fact, if they sense a disruption, expect them to test your leadership team. “Do these executives even have a clue?” they may ask. When they conclude the worst, they’ll leave.

Use these inklings to capture future scenarios for your organization. Go out at least 20 years and see what happens when different possibilities play out. For the ones which are most likely, craft a single preferred outcome. Then, backcast to this year to determine what your short-term actions should be.

But sometimes this won’t work.

I have seen teams realize: “The company has no future.” Like the old photo film industry, they realized that the tides are turning for good, and they need an escape plan. Working harder would just deepen their dependency, as it did for Kodak. Today, its rival Fuji is thriving in entirely new lines of business while Kodak is defunct.

  1. Get the Timing Right

Another lesson which emerged from the Fuji vs. Kodak battle is the fact that the latter invested in bad bets.

Some believe Kodak didn’t foresee the advent of digital photography, but a closer look at the record shows otherwise. They were one of the first to predict that the technology would replace their more profitable film business.

However, their response to the threat was mistaken. They invested in digital kiosks around the world, mostly in shopping centres. Their belief? Customers wanted to make prints in a convenient location.

They were correct, but they missed the growth of desktop computing. Customers shifted to managing their photos at home, powered by computers and printers built by HP, Compaq and Apple.

Unfortunately, Kodak’s timing was wrong. Their strategy failed.

The best solution to this problem? Bring in a wide range of team members to craft your plans. This task is too difficult to be left to a single individual, even if he is the company founder and a certified genius.

  1. Focus on Todays’ Implementation

Even if you capture the perfect plan for the next disruption, it’s easy to be swallowed up by today’s emergency. No surprise: your organization isn’t designed to adopt unfamiliar ways of doing things.

For example, the day after the retreat, the easiest thing someone can do is go back to what they were doing before. After all, their calendar looks the same, email messages haven’t gone away and the same meetings are scheduled.

Consequently, internal processes don’t change. Projects fail to be launched. Strategic initiatives never leave the retreat.

It takes incredible energy to bring about such a transformation and Caribbean people won’t switch if they don’t know why they must. In other words, just being told to do something different will not work.

Instead, company leaders should win over hearts and minds. They need to inspire staff to see the reasons why change is imperative and urgent. But this is no one-time task: it requires constant reinforcement and performance management.

In summary, the real villain isn’t innovative technology but your company’s ineffective response. Delay these three actions and you’ll probably fall behind, never able to catch up.

The upside is that these steps are within your control and will prepare you for the introduction of a new technology that threatens to “Netflix” your company into oblivion.

Francis Wade is the host of the Caribbean Strategy Conference on June 23-25. To search his prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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How to Sell a Disruption to Your Executives

You’re the member of an executive suite who has battled the COVID-19 pandemic alongside your colleagues. As the world adjusts to accommodate the virus, it’s high time to look beyond the mere survival of your company. But…surprise! Not everyone on the senior team or board agrees this is urgent. Do you garner full support first or power ahead, hoping laggards will catch up later?

Now that the worst of the pandemic is behind us, most leaders are ready to move past survival mode. Today, companies must thrive in waters churned up by COVID-19, inflationary recession, armed conflict and unsteady supply chains.

However, a few visionary managers have outgrown a yearning for the old normal. Some are convinced that customer behavior has changed…permanently. They also expect new competitors to attack from anywhere in the world.

In their minds, there is no going back. They see once-in-a-lifetime opportunities to transform everything by moving forward.

However, their impatience to seize the future and disrupt their markets isn’t shared by all their fellow leaders. Board members, executives and senior managers are showing a mixed bag of commitment and reluctance. Why can’t they see the obvious?

  1. They are stuck in short-term habits

Disruptive thinking requires an ability to think in the long-term. But the past few years have prioritized short term, firefighting skills. Many corporate leaders have thrived by learning how to set everything aside, other than the bare essentials. In this emergency mode, they have adapted by becoming hyper-alert, flexible and willing to exert a great deal of energy at a moment’s notice.

But it’s not enough. In fact, their transition up the organizational ladder requires more strategic thinking, not less.

The bad news is that these skills aren’t taught, nor is their need emphasized. Consequently, you find top executives and even board members silent in strategic planning retreats. While they can rally to any emergency, they lack the practice of asking themselves: “Where is the organization headed?” They become the kind of leaders who win battles, but lose wars.

However, it’s never too late for a reboot. Long before your next planning session, create opportunities in meetings at all levels to explore strategic choices. These discussions should help develop staff’s willingness to think in both short- and long-term dimensions at the same time. This crucial skill will make its way into the culture of the organization, preparing it for later disruptions.

  1. They lack the skill of precise long-term planning

Newly promoted executives discover that an enthusiasm to be strategic is just the beginning. For example, in the middle of a retreat, when they are asked to create a detailed 20 and 30 year plan, they balk: “I can only think five years out.” Or, “Things are changing too quickly to look that far ahead.”

Too many leaders assume that because they can’t see how long-term planning works, it must not be possible.

When shown multiple examples of successful cases, their resistance softens, but the point is not to change their minds. It’s much more important to give them the necessary skill of long-term planning.

Unfortunately, even the best business schools only hint at this capability. If you’re an MBA, you may recall courses on strategic planning. But the case method of discussion which most use isn’t intended to teach you actual steps. That comes from real-life, and some lucky exposure.

However, the process is easy enough to follow, even for skeptical team members. In prior columns, I have laid out the steps in detail. Observe them, and you will have a skill which can be yours forever.

Don’t ignore the need to develop this competence among your leaders.

  1. They won’t collaborate

If you’re a top executive, you probably hate the occasions when you have to force people to act. At most, you receive grudging compliance. But you don’t get true understanding or intrinsic motivation, i.e. buy-in. Therefore, you feel forced to micro-manage.

Nevertheless, you won’t produce a disruptive strategy following this method. Why? A lasting, game-changing plan is beyond the brilliance of a single individual. Instead, it takes a multi-disciplinary team to envision the breakthrough and implement it together.

While a collaborative approach requires more time and interpersonal skills, it’s the only one which is sustainable. Selling a disruption to teammates calls for extraordinary capabilities, but these aren’t ordinary times. The remaining months of 2023 are a chance to separate your company from the Blackberrys in your industry…the failures. Make the most of it by including your colleagues from the very beginning in a smart way.

Francis Wade is the host of the Caribbean Strategy Conference on June 23-25. To search his prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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Getting Everyone Aboard the Strategy Development Train

Your company is one which builds its strategic plan around an individual’s ideas. But even if the “Big Man” is a brilliant entrepreneur-founder, is it a good idea to include a host of other stakeholders in the process? If the current method isn’t obviously broken, why fix it?

Some argue: if a strategic plan is little more than words, who cares how they were written? This popular sentiment leads companies to assemble plans in a hurry, including as few people as possible. After all, “too many cooks spoil the broth”. And there’s always time to convince board members and staff that the soup tastes great…after the fact.

However, if you are interested in a more inclusive way, here are some methods. They promise a better product and a greater chance of success.

Missing Board Members

In some organizations, the board is excluded from strategic planning activities. Once the final product is completed, they are expected to offer cursory comments, if any.

This approach undermines advisors who have the time and wisdom to think about the big picture: the future of the organization. Untethered from the daily grind, boards are well-suited to consider PESTER forces: Political, Environmental, Social, Technological, Economy and Regulatory/Legal.

If they aren’t capable of this analysis, uninterested, or not permitted…then ask: “Why bother with a board?”

In both private and public sectors, this hard question is rarely asked. Consequently, some board members take a passive approach, failing to show up at meetings and retreats. Their abysmal performance goes unchecked, hidden under a veneer of collegial “blighs”. Friendship trumps stewardship, to the detriment of all concerned.

Instead, have a board which exhibits the highest standard. Or have none at all.

Checked-out Executives

Your senior managers are probably the best result-producers in your company. Why? After all, their track records helped them climb the corporate ladder.

However, these skills have little to do with strategic planning. As such, they feel uncomfortably ill-equipped to think for the long-term. Also, organization-wide cause-and-effect relationships are hard to grasp. Plus, there’s never enough data to make easy decisions and set targets.

They would gladly skip this year’s retreat and leave the whole awkward business to the founder/Big Boss. She can do the heavy lifting. All they need to do is provide a quick blessing once the dust has settled.

In simpler times, with a small organization, this may have worked. Unfortunately, today’s complex COVID-era challenges require more. The full team, with its wide range of skills and experiences, must bring all it can muster to the activity.

Given the fact that your company should be developing a game-changing strategy for 2023, it’s folly to disengage the best minds. Instead, help stakeholders to embrace their incompetence in this area and start learning.

Uninterested Staff

Jamaican executives are often dismayed at their staff’s reaction to the announcement of their grand strategy. First there is silence, followed by a seeming lack of curiosity. No questions are asked, and most employees seem happy to delegate 100% ownership (and blame) to the organization’s leaders.

The conclusion senior managers draw is that staff is disengaged.

That may not be the best interpretation. Consider that the typical non-executive spends most of his/her time on daily tactics. Unfortunately, when faced with questions about the strategic future of the company, they flounder.

The general remedy might be the same for board, executive and staff: engage them all at the start of the process. Conduct open sessions defining the challenges the organization faces. Use PESTER to describe the environment. Ask for stories about competitors, especially if they are indirect, or based outside the Caribbean.

Arrange interviews, focus groups and online surveys to ensure these three levels consider the future and the cost of inaction. At one level, you are asking for their input. But at another, you are sharing responsibility.

Now, your planning retreat becomes more than a mere meeting. It’s a venue to place bets about the future of your enterprise. While it’s not as random as a casino, you need everyone’s best thinking to come together to make the most of your industry’s uncertainty.

This task is so hard that many organizations skip the exercise altogether. They hope that the status quo should suffice. By contrast, leading companies embrace the challenge. They don’t shrink away, but see their courage as a competitive advantage.

Winston Churchill said: “I have nothing to offer but blood, toil, tears and sweat.” You may not have a country to defend against Nazis, but your stakeholders will need to do some heavy lifting. It’s the only way to bring everyone onto the same page.

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Why 5-Year Plans Aren’t Strategic. They’re Dangerous

Almost all corporate plans cover the next five years. However, many companies go not a single month further. In other words, they survive on one five-year plan after another. If you have ever questioned the wisdom of this practice, keep reading.

Your strategic planning team meets and decides to limit its time horizon to only five years. Why? “It’s too hard to know what will happen in the future.” It’s true. The past two years have brought COVID, the recession, a war and other rude surprises. Companies’ best intentions lay in tatters.

Given the amount of change we have experienced, some say it’s folly to think past the short-term. In their mind, leaders will be so wrong about the future that it makes no sense to think too far out. The idea seems perilous.

If your managers are thinking along these lines, they aren’t alone. Around the world, the focus of attention has been on survival tactics. They keep the top line viable, limit costs, micro-manage workers performing their duties and secure supply chains.

Why then, should your company consider the creation of a new long-term plan? Here are three reasons we have gleaned in two decades of experience with clients who craft 15-30 year plans.

= Your 5-Year Plan is Just a Dull Revision

If your executive team is like many, it may be “mailing in” the strategic plan. In a half-hearted effort and minor revisions, the old plan merely becomes the new one.

Your Pre-COVID thinking is fully preserved.

This contrasts with the best companies, which are undertaking a fundamental re-think. They realize that more changes have taken place in two pandemic years than in the prior 20, shifting the underlying unmet needs of customers.

Furthermore, competitors are using the opportunity to craft “Blue Ocean” spaces which have never existed before. Consider the way Digicel entered the mobile phone market in 2001. Inside the walls of the incumbent, C&W leadership fought the notion of a pent-up demand for cell phones. The long lines on the first day of free competition propelled the new entrant to regional prominence.

If your company is too busy or lacks the energy to do a rethink, prepare for its own rude surprise.

= Your 5-Year Plan is For You, Not Them

While the Great Resignation is slow to reach the Caribbean, this hasn’t stopped the Big Disengagement. Your most talented and accomplished employees are withholding discretionary effort, searching for outside opportunities, and starting side-hustles in the meantime. Their faces are on the screen, but their dreams lie elsewhere.

However, when you announce a fresh strategy, their ears perk up. They want to see whether or not there is something worth staying around for.

Unfortunately, if all they hear is a “new” five-year plan, they will accelerate their plans to leave. It’s written proof: the company’s leaders are just as clueless as they suspected. And self-serving.

The fact is, a long-term strategic plan signals that the future is being secured by savvy creativity, rather than lost by selfish short-sight. It could craft a legacy to be celebrated.

= Your 5-Year Plan Ignores Technology Trends

The whole point of planning for a long horizon is to place intelligent bets now that shape the future. Understanding technology trends helps you do so effectively.

In your industry, these transformations have probably accelerated due to COVID. Companies who have accepted this fact and planned accordingly, are thriving. By contrast, the laggards are stuck teaching their employees how to use Excel and PowerPoint in face-to-face classrooms. They already failed. Perhaps they believed that the digital future would take care of itself.

Today, you know the truth. Organizations which fail to invest in younger, digitally savvy talent will reap the sour fruit of stale thinking. Their strategies won’t disrupt their industries.

This isn’t to say that it’s easy to create a 30-year strategic plan. However, some believe it can be captured in a nebulous vision statement.

Unfortunately, in today’s fast-moving world, these pronouncements arouse the suspicion of staff. Fancy words aren’t enough. Without a roadmap, they simply won’t trust grandiose statements which have no foundation.

To carve a credible route, adopt tools like back casting and the Merlin Process to connect the future to today. Yes…people want Big Hairy Audacious Goals (BHAG’s), but they must be grounded in feasible logic.

The timing may be right for you to create more than a mere five-year plan. It could exploit opportunities which, perhaps for a limited time, beckon your organization to achieve great things. It’s the best way to stay out of danger.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search his prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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Leaders Failing to Adjust to Remote Work

As a manager, you may be in trouble. In the past two years, new ways of remote working have come out of nowhere and the debate is on: should you resume face-to-face working? Part of you wants work to be efficient, but another part hopes that everyone will come back to the office. Is this an unreasonable ask?

In your career, you probably have experienced a few micro-managers. With a patina of distrust, they hover over their people to ensure that they do what they are supposed to.

The sad fact is that this technique works, especially with manual workers. But it’s not faring well with knowledge workers. It’s hard to micro-manage in the COVID era. Why?

Stalking employees via WhatsApp or email messages just looks crazy. Installing software to inspect every keystroke feels like Big Brother. Calling staff randomly for casual “check-ins” can’t hide an unfortunate fact: they have lost their initiative.

The truth is, whatever intrinsic motivation they ever had has disappeared. Instead of being an excited newcomer to the organization, they have turned into drones. Now, they go through the motions, pretending to be engaged.

Consequently, you see yourself as the victim in all this…the unlucky recipient of poor employees. “If only I could get some good people,” you think, “I wouldn’t need to treat them this way.” You dream of a time when you could sit back as intrinsically motivated workers willingly produce their best work. How can you reach this end-point from where you are today?

  1. Fire Yourself

Here’s a shocking conclusion: your incompetence is showing.

What are you missing? The truth is: you don’t know how to manage people in a way that preserves their initial enthusiasm. Under your watch, staff with potential and energy become mediocre.

If this fits, consider getting rid of yourself: the part of you that COVID has revealed to be a weak manager. It may suggest that you quit the job, but here’s an alternative.

Instead, undertake a transformation in the way you manage. Start with a ruthless self-inventory of your performance. Ask for input from a coach, your immediate supervisor, and those who report to you. Pick an area to work on and start to make improvements.

  1. Upgrade Your Workers

In many cases, your company has hired employees who are not sufficiently self-directed. This has not helped. But if you have already undertaken a personal transformation that inspires others, you may also be making some more cynical. You must act on workers’ mindsets.

Partner with HR to build a process for identifying the most entrepreneurial recruits. Hint: they won’t be the ones who follow orders without question. Instead, look for people who could one day start their own business.

Why? An effective remote worker has more in common with a self-employed freelancer than a typical office worker. They manage their time, take responsibility for deliverables, and put work above insider-politics.

However, there will be some employees who can’t change fast enough.

  1. Transform the Culture

The majority of workers may not be bad: just used to an old way of doing business. It might be best to effect a cultural transformation.

In the change projects I have experienced, the end-result looks like an injection of personal responsibility. In other words, staff are willing to step up and say that things aren’t working, and publicly claim the part they are playing to fix them.

After all, the most responsible employees work well from anywhere. They empower themselves in the way they talk about their relationships. How? There’s almost no trace of the victim/poor-me stance taken by those who require constant supervision.

Once your organization starts to experience this shift, support the positive moves people make towards the ideal. Over-share so that folks come to see examples of self-motivation.

Also, paint a picture of how managers function in this new, remote dispensation. When behavior falls or degrades at any level, everyone should be able to identify it clearly.

But above all, resist a lazy slip into the way things used to work. For most companies, COVID has opened the door to a new kind of self-empowerment. Some staff have blossomed as a result.

Don’t drag them back to the office just because your least effective managers and workers are not delivering. Instead, forge a culture built around the most responsible staff. In other words, focus on creating more of what you want.

You are likely to feel uncomfortable waiting for the right answers to emerge. But don’t stop the search. You aren’t taking the path of least resistance; you’re fighting to bring forth a new normal.

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Having A Foot in Both the Future and the Present

As a manager, you may find it hard to engage in fruitful discussions about the future. You are able to speculate informally over lunch, but be unable to plan strategically in a formal session. You sense that this needs to change, but how? Where will this new skill-set come from?

Few things are more distressing in organizational life than a manager who was good at his old job, but still tries to perform it after being promoted. While he was elevated based on his technical ability, these are of little use now that employees report to him. They expect something new: leadership.

The same applies to the executive suite, and in particular the role of a CEO. More specifically, newly minted executives often don’t think strategically. The truth is, they gained their reputations based on reaching short-term results and fighting fires.

While every company needs middle-level managers who can demonstrate these skills, as leaders they are entrusted with something different: the company’s future.

If they are lucky, mentors take them under their wings, and deliberately stretch their capabilities with well-designed assignments and training. But this is rare. In general, a new executive’s lack of strategic planning skills isn’t revealed until the situation desperately needs them. By then, it’s too late. Instead, here are three competencies you can proactively develop.

  1. Thinking *about* the Future

I have met many CEOs and MDs who don’t talk about specific future outcomes at all. In their minds, all they need to do is react to stuff that might happen.

However, the best leaders don’t sit back: they create the future. For example, Facebook has a 15-year plan for the Metaverse which is intended to shape the way the internet is used globally.

By so doing, they confront the natural inertia of the vast majority who prefer to stay in their comfort zones.

As an executive, your job is to coach top managers to think about the future as a malleable object. They can become visionary. But you may need to do some convincing. In other words, you must educate, challenge and confront. And demote the unwilling or unable.

The fact is that as a member of the leadership team, you should develop the best long-term planning skills, and encourage others to follow your path.

  1. Thinking *from* the Future

While a good facilitator can drag any executive team through the creation of a specific vision, it’s not enough. Once it exists, the participants must take charge of the vision. Inhabiting it means thinking from the future, while they implement it in the present.

Some reduce this to a matter of project management, but it actually requires far more. Great leaders carry out special practices to help people think from the future. Examples include regular strategy updates using current information.

They also have a knack for bringing up the vision in everyday conversation. Each time, they create the specific future as the context behind every decision. By recalling its importance to stakeholders, they bring the future closer one step at a time.

Finally, they help staff see that Big Hairy Audacious Goals (BHAGs) must be translated into projects, then tasks. This connection is easily lost. Why? Daily emergencies hijack people’s attention, along with the distractions of social media/Netflix. To keep people on track, you should repeatedly bring the vision alive.

  1. Speaking from the Future

Unfortunately, very few executives know how to inspire others on demand. Call it a recurring failure of organizational life: the few who are inspiring often leave to start their own companies. Those who remain learn to survive the corporate grind by keeping out of trouble, rather than leading.

If this fits your story, you may be annoyed. Now that you have been promoted, you are asked to inspire staff. But where would you have learned to do so?

If the workplace doesn’t offer them, seek out other opportunities. Volunteer in your service organization, church or alumni association. Allow the discomfort of vision-filled speaking to become the norm. Experience the thrill of filling others with the hope of accomplishing remarkable things by working together.

In these challenging times with a pandemic, recession, and war ever-present, the natural human tendency is to withdraw and see performance fall. Great leaders realize this and put themselves at risk. This is your avenue to accomplish the extraordinary.

Start by telling the truth. If, as a CEO or MD, you have never been trained in this dimension, some honesty will help. Embrace this fact, and propel yourself forward with experiments which take you outside your comfort zone. Use the results to learn what works and become someone who can connect the future with the present. Your people are waiting.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search his prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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Quit Complaining About Prior Strategies

Do your managers complain about key strategies their predecessors failed to craft? It seems as if they have all the answers, but you suspect that they may be kidding themselves. The truth is, they may not be very different. If so, how should you intervene so they don’t handicap future generations with more poor decisions?

Hindsight is 20-20 vision. After the fact, it’s easy to be an expert. On Monday morning, after the contest is over, you can say exactly what the coach and players needed to do.

The same applies to your company. If it’s been around for more than a few years, then your firm is benefitting (or suffering) from strategic plans created and applied by prior executives. They made some decisions (and failed to make others), forcing your organization into its current position. Like the Monday morning experts, it’s tempting to sit back and criticise them. With disbelief, you wonder out aloud: “What were they (not) thinking?”

However, as a leader, you could be committing the same mistake. In other words, you and your colleagues may be so engrossed with today’s issues that you are “kicking the can down the road” i.e. setting up traps for the next generation of managers. Essentially, you are abandoning them to a future they can’t influence today.

It’s a perpetual cycle which will only continue until your company is blindsided by a new competitor, technology, pandemic or other disruption. These occurrences are ones you wanted prior leaders to foresee, and prepare your company to handle. How do you break the cycle? What if you want to quit setting up new obstacles for your successors? Try these thought experiments, preferably conducted during a leadership retreat.

1) Imagine Your Organization Doesn’t Exist

In this thought experiment, ask yourself: “What if our organization didn’t exist?”

Look to the future and predict what would happen in your industry in regards to the products and services you deliver. What would customers and stakeholders come to expect as the norm? From whom? What new technologies or market realities would have an outsized influence?

Understand that your answers rely on present developments, maturing trends, and items becoming obsolete. In this experiment, you have no control – you can only observe.

The only real question to ask today is: What is your current relationship to these external forces? How are you preparing your company to deal with them? Unfortunately, many executives do little more than complain: “Someone should do something before it’s too late.” But they fail to act, only becoming victims. Don’t make this mistake.

2) Fast-Forward Far-Away Developments

Even if you can clearly discern market or technology trends, some managers won’t. They’ll pretend these threats can be ignored. Their inertia makes the company passive.

In a strategic planning exercise several years ago, we asked a leadership team: “When will a majority of Jamaicans prefer to use online banking?” After a long discussion, the group came to agreement: “2030.”

In today’s world, in light of COVID, we can see they were far off the mark. However, by back casting from 2030, they created a feasible course of action. As such, when the pandemic broke out, they could revisit their plan, have a laugh at their assumptions, and fast-forward their transformation. Instead of going into a panic, they made a tweak.

As you can imagine, future managers look back at this kind of exercise with gratitude. Even though it was inaccurate, it wasn’t incorrect. The same might apply to your industry and company with respect to inevitable changes that may arrive far more quickly than imagined.

3) Think in Terms of a Market Winner

Finally, imagine if all the competitors in the world were to disappear, leaving a single provider. Ask the retreat: “What did this team do to be the last one standing, serving customers, while others failed?”

Chances are, this is probably the company that invested early in some critical capability that others didn’t recognize.

Bring that thinking to your situation today. How do you ensure that you become more like Netflix/Apple/Fuji rather than their failed counterparts: Blockbuster/Nokia/Kodak? Can you stop postponing long-term decisions which guarantee your failure?

Arguably, there are few companies which arrived at their dominant position by accident. For example, Grace Kennedy’s competitors in the mid-1990s are no longer major players in their industries. Why? GK’s 25-year plan helped it surge ahead, via far-sighted moves some thought were foolish.

Don’t fall into that trap and inadvertently make your company obsolete. Instead, let future generations be proud of your decisions and willingness to set ego aside for the greater good. They may even thank you for your courage.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search his prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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Resolving the Discrepancy Between Male and Female Work Ethic

Resolving the Discrepancy Between Male and Female Work Ethic

Have you ever wondered whether there is a real difference between the performance ethic of men and women? You don’t want to be biased, but if all things are not equal, it would be silly to pretend as if they are. Here is my experience – not a law or rule by any means, but some more data for you to consider.

Recently, I noticed a gap between the way women and men prepare to present at online conferences. Some background: my company has delivered five 3-day virtual events in the past couple of years. They attracted over 4,000 attendees, causing us to work with over 400 presenters.

Typically, we invite quite a much larger number of applicants. The best are offered speaking slots, which involves the production of a pre-recorded video. We offer ample instructions in the form of checklists and other aides to complete the process, which can take several hours from start to finish.

In our first conference, I noticed a difference between the way the male and female speakers completed their individual projects. For the most part (but not in every case), women were models of diligence. They followed the steps laid out and met assigned deadlines. Their work product was complete, and they asked fewer questions which were pre-answered in the provided materials.

I think the men would have been surprised to hear that they were the laggards by any measure. I was certainly shocked.

Four events later, I can say that the trend has continued. Whether the conference was Caribbean-based or not didn’t matter. The same behavior prevailed as men made a mess, while women anxiously over-performed. In fact, many of the latter were concerned that their final product might not be good enough.

By contrast, men’s submittals came in at the last-minute, with no apparent concern for its quality.

Fortunately, I function as part of a team with my wife, who has been on this journey from the beginning. Playing an equal role to mine, she is not surprised at all. After several conversations, I have concluded the following.

* Female presenters are putting in the hard work. Coming from a background of outright discrimination and exclusion, they have learned to eliminate the errors that would lead to them to “not being picked for the team.”

Furthermore, they are more likely to ask to be coached and are willing to accept guidance and put it to use. They seem to believe that the system is fair, leaving them free to focus on doing a good job.

* Male presenters appear to assume that deadlines are vague guidelines rather than operational requirements. As such, the consequences of doing their own thing are few. Feedback is rare, and if it’s offered, they are prepared to overlook it.

What are the sources of these very different behaviors? Here I can only speculate and I won’t generalize to entire genders in all situations. However, I do know that in my next conference, it would be a mistake to ignore the evidence. That would be bad for business. So take the following insights with a grain of salt, but maybe use them.

My male presenters have floated on a cushion of privilege. It truly is a man’s world…at least in their experience. As such, they can get away with rule-breaking at our events, just like everywhere in life. They need not pay close attention to changing times, or expectations. The sub-conscious assumption is that things will always work out in their favour.

As a man, I can confirm that this rings true.

However, some of my female presenters would be shocked to hear this account…at first. Upon reflection, they may realize that it explains prior experiences. Some can even cite supreme efforts to reach a high standard, only to see the selection of a man reaping the rewards of his sloppy work.

It’s unfair.

If you’re a man reading this, I encourage you to check your privilege. That safe cushion is probably being steadily deflated and when it finally goes away, you may be in trouble.

If there’s any good news, it’s that in some cases (like the one I described above), the facts are plain to see. The key for us all is to adjust our actions accordingly so that we are dealing with reality and helping others do so as well.

As managers, it makes no sense to ignore these truths. The fact that there are more female than male professionals in Jamaica is only one aspect of the picture: the part I thought was most important. Now, more than ever, I believe performance matters. Therefore, men will need to step up, just to keep up.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search his prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.