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RBTT’s Gambling Problem

Today, in a taxi to the airport, I heard the worst advertisement ever.

RBTT Bank’s newest promotion involves the following promise – spend over US$1000 before Dec 31st, and be automatically entered to win a chance to have the entire balance paid off in January. In short, the bank is encouraging its customers to make over a thousand dollars in new purchases, in order to qualify to win the promotion.

My problem with it?

It just all seems to be encouraging gambling – paying cash in order to have a random chance of winning big.

For some reason, I doubt that RBTT has imagined the full range of outcomes. Let us, on their behalf, perform a thought experiment and imagine what would happen if the promotion is wildly successful.

One person “wins” and ends up with a nice zero balance. Hundreds or perhaps thousands of customers end up with new balances over US$1000. Many of them might well have changed their buying pattern or choices in order to win the promotion. Some will have used credit instead of cash. Others will have decided to make purchases they never intended to make in order to qualify.

All will have new balances of more than US$ 1000 on their RBTT card on Dec 31, and the majority would have them because of the “success” of the new promotion.

RBTT would seem to be a winner, if the promotion succeeds. After all, new balances mean new interest income.

But does RBTT really benefit in the long-term? I cannot imagine that the kind of customer who would change their buying habits in order to take on new card debt to win a lottery is the kind that RBTT wants. After all, a gamble on that filly in the 5th is not the same as a gamble on a new US$2000 card balance. When the 5th race is over, the transaction between the track and the bettor is over.

However, on January 1st, RBTT will have a new long-term relationship with a debtor who is essentially a gambler.

I cannot imagine that this fits the profile of the ideal customer. If I were RBTT, I would immediately “assist” these new debtors to break their addictive habits. Maybe Gambler’s Anonymous? After all, surely RBTT does not want their customer to repeat the behaviour.

If the program is successful, and other banks decide to play copycat, I am sure that RBTT does not want them jumping ship in time to gamble once again.

Instead, RBTT must want the gambling card-holder to settle down, see the error of their ways, and become a faithful and trusted customer who pays the monthly bill like clockwork.

All this, rather than chasing down the next card, dice, scratch, domino or internet game of chance. Hopefully, when this unlikely “transformation” occurs, they will bear no resentment towards the bank for profiting from their weakness for the thrill of a win.

P.S. I received the following email at left in my inbox on 12/22.

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FirstCuts Issue 4 — Transforming an Airline

FirstCuts
A Framework Consulting Online eZine
High-Stake Interventions — New Ideas Issue 4 October 21, 2006

Transforming an Airline
by Francis Wade

Editorial
This past week I attended small parts of the Human Resource Management Association of Barbados’ annual conference in Bridgetown. I had an opportunity to reflect on how lucky I am to be a Caribbean professional — one who travels and works across a region that I am proud to be a part of.

This contrasts with the time spent living in the U.S.A. when I could never shake the feeling of being a stranger in a country I was unable to care deeply about.

I am thankful to be home, and I consider each territory in our region to be a part of my extended home, and each business to be one that is an economic extension of my own.

In this sense, my comments on BWIA in this issue are spoken as an extended owner,and while the airline’s seemingly rough landings make me very nervous each time around, I think of them as our landings, by our airline, owned by our people.

Francis

Transforming an Airline

I flew BWIA West Indies Airways last week and had some time to think about its upcoming demise.

BWIA, the official carrier of Trinidad and Tobago, is officially going out of business on Dec. 31, 2006. It will be replaced by Caribbean Airlines, which apparently will take over much of the equipment, personnel and routes of today’s BWIA.

At the same time, there have been announcements in the press about the possibility of an upcoming merger between the airlines of LIAT and Caribbean Star. The coincidence is that both of these activities are taking place in the same industry, at the same time. As a past customer of all three companies, I read the pronouncements in the press while thinking that not much would change.

As I sat in my seat on a recent BWIA flight wondering where my lack of confidence was coming from, I happened to lower the tray-table and registered a familiar sense of annoyance with a “steupps” of the teeth. As usual, the back of the pink, leatherette seat in coach class was defaced with graffiti and pen marks.

Just as you would expect, given that most people are right-handed, more of the blue and black mess is on the right than the left. The marks look accidental for the most part, but now and then there is evidence of a malicious adult and mischievous child leaving their “mark” on purpose with a note that they “….wuz ‘ere.”

A pet peeve of mine is that somewhere, someplace, someone decided to pick these particular seats. The problem with them is not that they are ugly, but that they are perfect for writing on. The result is graffiti… hidden behind the tray-table, on the back of every seat.

I cannot say how all this came about — who decided on
the colour scheme, or the choice of fabric. How is it that the
seats could not be reliably cleaned? Why couldn’t someone install some kind of cover?

And why should I think that this particular annoyance will not
be repeated in the new Caribbean Airlines?

I am no expert on the airline industry, but I can predict that
whatever organizational culture allowed messy seats to be the norm, is likely to be continued in the new company. After all, the CEO will be the same, and the vast majority of the new airline’s staff will be drawn from BWIA.

I asked myself, if I had a blue-print for creating the new airline, what would it look like? I came up with three simple, but uncommon steps that I think would apply to Caribbean Airlines as well as to the possible LIAT/Caribbean Star merger.

The airlines should focus on embracing, rather than denying, their history of failure, co-creating the future with their employees and making bold requests for action and sacrifice.

********* Step 1: Embrace the History of Failure

The tendency of most organizations in a transition such as this one is to try to fast forward work to define the new company, in an attempt to quickly put some distance between the new and the old dispensations. The website announcement of the new airline bears this out. There is no mention of the reason why BWIA is closing; the announcement speaks only to how lucky the
new airline is to inherit the fine safety record of the soon to be defunct airline.

Unfortunately, any kind of transformation program gets its strongest start from doing the exact opposite. Instead of ignoring the past, the first step to a deep transformation is to embrace the historical reality fully and completely.

One way to do this would be to engage all the employees in an exercise to bring closure to the company’s past. This exercise would have to encompass both the positive and negative aspects of the company’s performance to date.

The truth is, in spite of best efforts, BWIA was a financial failure. At the same time, many good things happened for the thousands that were employed and their families in its sixty-plus year history. In Step 1, this mix of positive and negative results would have an opportunity to be fully aired and expressed.

Practically, this could be done in BWIA in a series of meetings, primarily devoted to exploring the past in order to tell the truth about it. There would be no effort to try to change anything at this point. Instead, the positive end-result would be that people’s aspirations and hopes would have a chance of being put to bed, and their disappointments would have an opportunity of being addressed.

I imagine employees saying “Thank You,” “I am sorry this did not work out” and “Goodbye. “

For the typical results-driven, Type A executive, especially, this can all be very difficult medicine to swallow.

“Embracing the history of failure” looks an awful lot to them like slowing things down, and avoiding the job that needs to be done. They might well argue that people should be able to move on, and just forget about the history. Or they might say that such an exercise should be delayed until the new company is launched.

However, it is quite normal for a CEO to be able to mentally and psychologically make a shift that their staff cannot.

The staff of the new airline will have 550 employees, compared with the 1800 that BWIA had. The vast majority of them will come from the old company.

The fact that they would have been selected, and their colleagues left without jobs, provide perfect conditions for survivor guilt, the debilitating emotion that affects employees in situations like this. Research has shown that employees experiencing this phenomenon can experience productivity decreases by as much as 50% for months at a time.

Doing the exercise inside BWIA, rather than Caribbean Airlines, could leave everyone satisfied that they have done their best to take care of all their colleagues, while preparing all the ex-BWIA employees for whatever is next in their careers — Caribbean Airlines or not.

I imagine that the transition team is currently focusing on the “hard” aspects of the business — those that are measurable and tangible. If executives could stop the frenetic 24/7 activity that is no doubt underway, it would help build a strong foundation for the new airline to build on.

From my work with regional executives who have lead such transitions, their message is a singular one: the “soft” aspects of your transition are more important than you think.

********* Step 2: Co-Create the Future

Once employees experience closure, it takes only a nano-second before they feel the creative impulse to create anew. A smart company will capitalize on this energy and meet this impulse with an opportunity to co-create.

From my experience, it does not matter what exactly gets created, whether it be a statement of values, vision, strategy, a business plan or even a new company logo.

The actual creative activity is irrelevant.

What is important is that the activity be authentic. It must be vital to the well-being of the company. It cannot be merely “symbolic.”

It is equally important that everyone has a chance to be heard, to contribute, and to see how their contribution might be included in the final result.

I have seen very few companies in the region put themselves through this process, and do it well. I put this down to a paucity of methods, and an unwillingness to risk the activity going badly on a public scale, rather than a lack of awareness of the need.

********** Step 3: Call to Action and Sacrifice

This might be the hardest step of all.

CEOs and Managing Directors in our region have come to believe that a key part of their job is to shield their employees from bad news. This paternalistic relationship is one that is actively encouraged or passively allowed by both employees and managers.

However, paternalism is the very opposite of the responsible, adult-like give and take that marks healthy companies. Without this kind of relationship, it is impossible for companies like BWIA to make the changes it needs to make.

Obviously, if Caribbean Airlines conducts “business as usual,” it will result in more of the same failures.

What most leaders fail to realize is that when their employees are working with them to co-create a future, they are ready, willing and able to make the changes necessary to bring it
about. When the requests made of employees are bold, and big, it can help to demonstrate that the days of paternalism are over, and that progress will only come from cooperation.

In fact, it is widely believed that BWIA’s demise had more to do with a lack of cooperation than anything else. The inability of the management and unions to work together to save the company was seen by the owners as the final straw.

This third step is not optional.

If this step is not taken, a dangerous vacuum gets created. In response, employees in our region retreat even further into a paternalistic mindset, waiting for management to “tell them
what to do next.”

If it is taken, managers can make the case that the unusual circumstances involved, require everyone to find ways to change the way they do business. In the case of Caribbean Airlines, a critical mass of employees doing business in new ways is the only thing that will make a difference.

What will prevent dirty seats is not just new fabric. Instead, it will take a concentration of human energy to overcome this, and other hard-to-solve organizational problems. Ultimately, BWIA could not solve the problem of either clean seats or job-saving profits.

Starting off on the right foot might save Caribbean Airlines, and Caribbean Start/LIAT, from continuing the sad legacies of the past.

*

Next Steps
~~~~~~~~~~
To discuss this topic further, visit our company blog and follow the 6-part series of entries starting with:
http://tinyurl.com/yjr458
We promise to respond to comments and discussion added.

A white paper called “Equal Shmequal. It’s Never a Merger of Equals” written by a former employee, Amie Devero, can be found among our white papers at www.downloads.fwconsulting.com. This short but brilliant article applies to every merger I have ever witnessed.

Useful Stuff
Tips, Ads and Links
Framework’s One-Page Digest will be launched by the next issue. The Digest is intended as a short email with clickable links to some crucial resouces for Caribbean Executives, produced on a monthly basis.

Current Research Update: Study of Trinidadian Executives Working in Jamaica. We have begun to analyze the data collected, and are falling in love with what we are finding. An idea has come up that we should be looking to a second phase in which we include expatriates from other countries.

To manage this newsletter, we use an excellent programme called AWeber that you can explore here:- http://www.aweber.com/?213577

Subscriber Q&A
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Doing Business with Strangers — Networking 4.0

A couple of days ago I met a friend, colleague and business partner of mine who lives in Trinidad. We spent all of an hour together. Yet, this was only the second time we have ever met in person.

The Internet has further opened up the possibility of doing business with people that we hardly know, and this is not limited to performing simple transactions. What enables this deeper level of commerce and cooperation is not how well we know other people from first-hand or second-hand sources, but how well we can get to know them from the different sources that exist in cyberspace.

Knowing someone from their Internet “reputation” is very different than knowing that they have certain qualifications or experiences, or hold one position or another.

I am listening to a brilliant, not-so-new audiobook by Seth Godin called “All Marketers are Liars.” In the book he talks about a company being authentic, and allowing its true character to come across in all communication with the public. An example: some CEO’s have blogs, and these blogs give very powerful insight into the true nature of the company, especially when the blog has an authentic voice. Not surprisingly, those bloggers that insist on trying to “put their best face forward,” are the ones that appear to be the most “faked”. When the blogger is a CEO it puts the entire company at even greater risk.

Successful networking in the Internet age has a great deal to do with having the courage to be authentic in cyberspace, and taking a lead in defining oneself.

The truth is, that if we do not take the lead to do it ourselves, then someone else will do it for us by mentioning that they met or know us, and what their impressions are/were. In other words, we run the risk of being defined by others to our detriment.

Most of the defining will be done by strangers.

Can these strangers be trusted?

Whether or not they can be, they must be interacted with, if we as professionals are at all interested in creating a personal brand that people can trust. If we think about the interactions we are interested in having, we can drive them towards certain outcomes that we have an interest in.

For example, a professional project manager who has an interest in the management of concerts could express it in the formation of a public brand that demonstrates their passion, and expertise. Over time, they could simply corner the market on this brand by generating an Internet and therefore public presence.

What allows this to happen is a skill at interacting with strangers in cyberspace.

This is a skill that I cannot quite name, but it has to do with learning how to make and trust Internet acquaintances, both professional and personal. Kids in their teens get this concept readily — they live in a networked world in which friends are thousands of miles away in other countries, and they communicate with them via IM, email and text messages in real time.

In our day we had something called a Pen Pal — a stranger we got to know by exchanging mail over long distances, and long time periods.

Today, the intervals have been shrunk dramatically.

We have blogs like this one, in which, with the click of a Publish button, anyone in the world can have instant access to any of the thoughts that I wish to share.

The difference is staggering, and the trust required to operate in this new world is quite different from what it ever used to be. Instead of trusting my Pen Pal, I now need to trust millions of people who interact in cyberspace.

The upside of all this instant exposure is that cyberspace can be used to amplify authentic messages — warts and all.

For the professional, deciding to stay away from it all is just not an option. Having no presence on the Internet is a little like not having a telephone — it communicates something about our level of seriousness and professionalism regardless of whether or not that is the message that we wants to send.

The best option, as always, is to be proactive, and to master the medium. There are many ways to get our message and our brand out, but it is up to us to use them to our benefit.

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Books I am Reading Now — October

Someone asked me where I find all the time that I do, to undertake all this reading. Well, given that this month’s reading list looks a lot like August’s should say something about how little reading I have done lately!

Reading List (paper)

  • Words to Our Now by Thomas Glave
  • Presence by Senge, Schwarmer, Jaworski, Flowers
  • A Course in Miracles (text)
  • Culture Matters by Lawrence Harrison and Samuel Huntington
  • Return on Customer by Don Peppers and Martha Roges
  • The Right Move by Delano Franklyn
  • The Answer to How is Yes by Peter Block
  • 2 academic journals on Carnival


Listening List (audible.com mp3’s on Creative MuVo Slim)

  • Lectures by Marianne Williamson
  • A mystery novel
  • Nickle and Dimed by Barbara Ehrenreich
  • Fast Company Magazine Monthly Summary
  • The Right Use of Power — Peter Block


eBook list (Palm Tungsten eReader or PC)

  • InfoGuru marketing by Robert Middleton
  • Create Your Own Information Products by Alice Seba


Added to my usual list of magazines is a list of ezines:

  • Multisports. com
  • Total Immersion
  • The Economist
  • Active.com
  • MoveOn.org
  • Nerve Insider
  • A new Christianity for a New World
  • ConsultingWire
  • The McKinsey Quarterly
  • Performance Bike…. to name a few


I am also using Google and Yahoo Alerts to tell me when there is any mention of Human Resources and various Caribbean countries. I also look to see where my firm’s name has been mentioned, of late using a Google alert.

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Networking Issue 3.0

Defining Who We Are

A good friend of mine shared with me that she became a lawyer because that was the last application that was left.

While studying for her A-levels as a n 18 year-old , she had no idea what she wanted to do after graduation, and when asked by her Guidance Counsellor what she planned to do, she responded with an honest “I don’t know.” Her Guidance Counsellor, who could not allow this particular vacuum of intent to go undisturbed, insisted that she needed to apply somewhere, especially given how bright she was.

They talked over a few ideas, and came up with one, but she had completely run out of applications to the local university for that faculty. However, she did have some remaining applications to the Faculty of Law and… well today my friend is a lawyer.

Or to put it more accurately, a she is lawyer who has no passion for the practice of the law.

What she does have is a secure job in a secure profession that most people would envy. According to the logic of most Caribbean employees, that is more than enough, and “she should be happy.” After all, what more could she want?

While our system of education has tragedy written into its script, with a 16 year old having to choose four subjects on which to “concentrate” to the exclusion of others, there is a wider travesty occurring daily in our societies. People are not working on what they care about. Or, in other words, people find themselves in professions and jobs for which they have no personal passion or belief.

They arrive at work each day, go through the necessary motions and come home in the evenings to demonstrate to their children that one must make do with what one has, and never seek to change anything. If anything, most of one’s effort should be directed towards holding on to what one has.

I will not argue with whether or not this approach to work is right or wrong, but I do know that it has inescapable consequences.

First, it enforces an ongoing mismatch between people and work. If I am too afraid to leave the job I dislike for one I do, then someone else’s interest in this job will never be satisfied. In effect I am blocking them from having it by staying it in myself. Movement from one job to another is a positive thing to be encouraged, in part because brings everyone closer to the work that most satisfies them. Ultimately, this is good for the economy of countries, as productivity has everything to do with job satisfaction, according to Caribbean studies like Why Workers Won’t Work by Kenneth Carter. High quality work is produced most easily by motivated people who want to be in the jobs they have.

Second, it creates organizations of people who are demotivated. The faces of people in our service industry across the region who appear to be suffering are encountered everywhere. They seem to have no interest in what they are doing, and no hope that this job will lead to anything or anyplace new. They seem to be just holding out until it all ends… somdeay.

Thirdly, the next generation of workers (our young people) comes to identify work with drudgery, as opposed to self-fulfillment. Given the lack of psychic rewards they become unwilling to delay the gratification they can get from both entry-level jobs (with an instant paycheck) and criminal activity. There is no bright future in their minds to look forward to in the long-term, and life instead becomes about getting theirs now.

What does this all have to do with networking?

To put it simply, networking occurs most easily and naturally when it is a natural extension of what we love to do. Whereas it is possible to do “logical” networking — doing the things that one is supposed to do — it is much easier to do “passionate” networking, starting with topics and questions that one already has an interest in pursuing.

And this is where networking begins — with an honest assessment of who we are, what we are interested in, and how to make these real or apparent in the listening of others. The best place to start is withareas of authentic interest.

My advice to someone who is not already passionate about what they do is: find something quickly, or resign yourself to a struggle. Who we are will not be denied, not matter how hard we try.

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Networking Issue 2.0: Overcoming Fear

Awhile back I wrote about a willingness to have my ideas stolen and used.

I was reminded of how unreasonable a stand this is in a conversation with a friend of mine who expressed an interest in becoming a consultant. My basic advice was that it was indeed difficult to do well in the profession, but not for the reasons most outsiders think.

The difficulty is related to a question I am asked frequently — how do you market yourself?

Consultants are best known for some area of perceived expertise. When a consultant has really done good work at branding themselves, their name becomes synonymous with a field. For example, the name McKinsey & Co. immediately evokes the word strategy, and the phrase “strategy consulting” immediately evokes the name of McKinsey (among others).

However, the association is more than a function of mere advertising, marketing and promotion. These short-cuts just do not work in isolation, and hardly work when the link to be created involves ideas, concepts or thinking — such as “strategy.”

Instead, this kind of relationship takes time to create, and does not come from a billboard. What gets formed over time is an increasingly strong connection between the listening public and the intellectual heart of the firm, consultant or individual.

Intellectual Heart
When a client looks to a consultant for assistance, the implicit assumption is that they are looking to spend their dollars on expertise or knowledge that is uncommon, and specialized. Consultants that provide an average service in every respect will only be hired to do things like fill in manpower shortages. At the highest end, consultants can make themselves unique by developing expertise in the eyes of their clients. This can be done by developing a bundle of 2 things — Questions and Answers.

Marketing
Developing this bundle, and making it available to prospects is the essential marketing a consultant should do. This bundle is the consultant’s Intellectual Heart.

Picture a possible client CEO. She stays awake at nights in her home in Kingstown, St. Vincent, wondering about a new executive that she is thinking of hiring from Chicago. He comes highly recommended, but she wonders about the cultural difference between him – an African American – and the workers in her company.

Will he fit in? How can she prepare him, and her workers, for this very new relationship?

She starts to look for professional help.

The first firm she calls (a large multinational) lets her know that they can find someone in their network of 10,000 consultants world-wide who has done work in this area, and they could fly them in to assist. The person would not have direct experience of Caribbean culture, and might be quite expensive. She is not satisfied with the idea of bringing in another outsider (probably not Black) whose very presence would introduce a new dimension. She mentally puts them on hold.

Next, she calls a solo consultant who assures her that he can do this kind of work. While he sounds quite willing, it sounds to her as if this is the first time he is considering the issue seriously. He can sense the opportunity, but she thinks that he will say anything he can to get the business. When she presses him on the issue, he gives no evidence that he has done any more thinking than she has. His website is vague, and does not mention the topic, even in passing.

On her third attempt she strikes gold. The third company, was referred to her by a friend who happened to hear the CEO mention the topic in passing in a speech to a local Rotary Club. She calls and finds him honest in telling her that they have completed no actual projects in this area.

In fact, all they have been doing for 2 years is thinking about the issue, and what they think companies should do to overcome it. They freely admit that the field is not very well developed.

However, when she listens to them talk about the challenge she is facing, she can hear a distance between where she is and they are in thinking. It almost seems as if they are 2 years ahead. She visits their company website and downloads a white paper on the subject. A short search of their blogs shows some how their thinking has evolved in the past few months. An entertaining recording of an interview of an African American and his Jamaican subordinate tells her that she is right to be concerned.

It is not too hard to see why the CEO would chose the third company in this fictitious example. She was easily able find a place for herself in the Intellectual Heart of the company.

When people ask me how I market my own firm, I find it quite difficult to explain that I want to be like the third firm above. In fact, when I recommend that they consider doing some things along the same lines, what I get back is derision – “You must be mad!” This was the response of my friend who originally shared the interest in becoming a consultant.

Following the retort, often I hear a story from them along the following lines… “I once put my ideas in a proposal, and the client turned around and stole them, implementing them without paying me a cent!”

This reasoning, although widely shared and often repeated, is deeply flawed. Beyond the fact that it is based in a paradigm of fear and scarcity, the ultimate results are the most damning.

Essentially, a consultant who seeks to be successful must become known for their ideas. However, if the fear expressed above is to be believed, the effect is to limit the consultant from ever being seen as a source of ideas. The consultant who tries to save or even worse, protect their ideas will never write a white paper, author a blog, become a columnist, publish a book or give a decent speech. The fear that this thinking generates is enough to stop any bright consultant from becoming recognized, and ever discovering its Intellectual Heart. The same is true for for knowledge professionals in any field, at the individual level.

Over time, I have come to believe that ideas are not mine to own. Instead, they come from the Universe/God, and I am like a television set, transmitting these ideas into the world. If someone uses them, good for them. If not, I don’t care.

I prefer for them to be picked up and used by others, rather than ignored. I prefer to put them out in the world rather than to die with them bouncing around in my private thought-box (i.e. brain.)

After all, my experience has been that the more I write, the more I receive to write. The more ideas I express in writing or speaking, the more I receive.

When I slow down my writing, they come more slowly.

I am therefore quite willing to have my ideas “stolen,” and I see it as the only path to becoming a firm known for having an Intellectual Heart.

The same applies to professionals — there are those who are invisible in their profession, and do not stand out in any way from the sea of mediocrity around them. Then there are those who have the courage to share their ideas, along with the criticism, “stealing” and risks that are involved.

The difficulty in becoming an effective consultant has to do with courage — developing the guts to not just share ideas and thinking, but to invest time in developing them in a serious way, in the face of the existential risk that it might all amount to nothing.

That, I think, is a heck of a surprise to a would-be consultant.

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Networking Issue 1.0: Developing a Question Base

It is often said among professionals in the Caribbean region, that everything rides on “who you know.”

Usually this is said with a slightly cynical undertone, implying that something less than honorable is involved in the awarding of jobs, contracts or promotions. Usually the person saying it implies that you can work all you want, but they know from harsh experience that merit is not as important as familiarity. They imply that there is something corrupt going on that is fundamentally unfair to those who are decent, play by the rules and have integrity.

I am here to confirm the fact that who you know is critical.

But not as important as who you are.

After all, all of us know either Beenie Man and Machel Montano (respective “Kings” of dancehall and soca.)

However, just because we know them does not mean that we will be inviting them into our companies to do that important Human Resource Audit. They might be fine for the Christmas Party programme, as they are both known for their ability to move audiences. However, the image of them as management consultants is a bit comical.

The fact is, the person who knows the right people, or is known by them deserves to get the advantage, but not because they happen to play at the same golf club or attend the same tea parties.

Instead, they have earned the right to be known by virtue of hard work of a particular kind that we in the Caribbean seem loathe to do, for factors that I hopefully will be able to discuss in future blogs on this topic. For now, let us say that the hard work to do is on “Who You Are.”

The Opportunity
Assuming that you are a professional working in one of the Caribbean countries, it is safe to say your opportunities to network are about to explode. Here in Jamaica, the largest of the CSME countries by population, we have 2.5 million people, and there are approximately 6 million people in the entire region.

In terms of GDP, the growth will even be larger as we become part of a market that is more than twice our size.

What can the professional do to prepare themselves for this opportunity?

Deepening One Area
The starting point, from my experience, is quite simple for those who enjoy their professions.

Pick an area of interest and deepen it.

Whether or not you actually ever become the world’s expert in the area is not important, yet. What is important is that you free up your creative juices, and engage your mind in its own expansion and training, and it has already given you an important clue on what to focus on — something you are already interested in.

It is a fact, however, that our education system in the region is not designed for this purpose, and you may have to teach yourself to tune into your interests, before even developing the will to pursue them. Such is the legacy of teaching that is geared towards passing the Common Entrance, GSAT, SEA, CAPE, CXC, and GCE exams.

Deepening your interest may mean doing some of the following, for example:

  • using Google to find websites devoted to the topic
  • downloading white papers in the field
  • finding and joining related professional bodies
  • locating others who share the interest
  • using online newsgroups to tune into the most recent developments (or creating them)
  • setting Yahoo! or Google news feeds to receive the latest news
  • learning how to use RSS to collect important datastarting, and commenting on blogs such as this onevisiting UWI library to research the topic
  • offer to give speeches on the area or host talk-shops at conferences
  • be available to the media for comment on the issue

These are only possible avenues to explore the interest, and the point is to start somewhere, anywhere, rather than to shy away from the overwhelming idea of being interviewed on prime-time television.

Authenticity
Ensure that the area is an authentic area of interest, and not one that is manufactured to “fit the market.”

Also, forget about trying to figure out “the job of the future.” When I was an undergraduate in the U.S., I remember after warning that the need for computer programmers was going to be far under that supply for the many year to come. At the time (1989) it was said to be an occupation that could not fail.

Fast forward to 2001 — when it was impossible to find a job as a programmer in the U.S. due to a combination of offshoring and new technology.

So, instead of trying to be a career obeah-man/woman, instead start with what you have a real and truthful interest in. If you like what you do, then simply start to believe that you can become an expert in that area, for no reason other than that it pleases you to do so.

While the area may not evoke words like “passion,” it is enough to start with just a sense of curiosity and a lot of questions that start to open up the possibility of answers that might be intriguing. It is said that real masters know more about the kinds of questions to ask, rather than the right answers to give. They know about the questions because they are always asking them, and never believe that they have reached the end of the story. In fact, they have accepted the fact that they might someday die with in the middle of a question, much in the way that Albert Einstein passed away while trying to achieve a Grand Unified Theory.

I am calling this way of thinking about connecting with others: “Question Based Networking.”

Organic vs. Forced
Thirdly, and fortunately, the work on Who You Are requires more patience, and tact than personality and force. Once the area of interest has been discovered, and it appears to be one that reflects an authentic curiosity, the final step is to allow one’s actions to unfold at a rate that is commensurate with the form of the question.

In other words, as one develops a series of questions related to the area of focus, and seeks to get them answered, what quite naturally evolves is a relationship with other people.

Why?

Because more often than not, their cooperation is vital in seeking answers, and in many cases they can help to share the questions themselves.

This process is quite organic, and natural, and is far cry from pretending to be interested at Chamber meetings, or trying to “Win Friends and Influence People” by feigning interest during stilted conversations.

For example, someone who has an interest in CSME and regional labour laws, could very well follow the questions they have all the way to various Ministers of Justice and Permanent Secretaries in governments of different countries! Someone with an interest in union negotiations could end up working with CEO’s of multinationals that must negotiate with multiple unions in a number of countries at the same time.

The key here is to allow the interest to grow at its own rate, and for the necessary courage and knowledge required at each stage to develop and mature.

As the process unfolds, what will naturally be there will be a network.

It will not be the kind of network in which your face is recognized from uptown or expensive fetes. Instead, you will be known for your Questions, and when people know you for your Questions, they will trust that you have something to say about some answers.