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Misapplying Psychological Solutions to Practical Problems

Employee Productivity – Are you searching for psychological solutions to practical problems?

As an executive, have you fallen into the trap of looking for psycho-emotional solutions to issues of employee productivity? If so, you may need a fresh lens.

“I just don’t understand these people!”

While this is a common complaint in management ranks, it’s a bit of a racket. The complainer is going down a dead-end…a little like blaming one’s extra pounds on the abundant choices in the supermarket or juicy mangoes on the trees.

To wit, if you were to become magically capable of understanding your employees’ psychological drivers would you be able to motivate or better lead them? The answer might still be no, if the findings of reports such as Why Workers Won’t Work: A Case Study of Jamaica by Kenneth Carter are to be believed. Their performance has much to do with your actions, not their psychological state. Furthermore, due to COVID, we know that staff emotions are a roller-coaster.

Instead, try this: look for practical structures you are failing to craft. What are some actionable steps you should attempt? Here are 3 suggestions.

1 Construct Games at Scale

Many executives mistakenly believe that their employees won’t give discretionary effort. For them, the only thing that wakes them up is more money. Here’s a different twist: top leaders ruin engagement by diminishing gamified structures.

For example, on her way to the MD position, Rose had a mentor who helped her set one goal after another. Their regular meetings kept her on track, especially when she didn’t feel like giving an extra effort.

While it’s impossible to assign everyone a mentor, that’s not the point. The gamified approach to working unknowingly provided that added push Rose needed to stand out from her peers. In retrospect, she finds this hard to see, until she becomes a student of gamification.

Now, the game mechanics which she was lucky to benefit from are easier to appreciate: the measurable goals, the useful, timely feedback, the repeated challenges to hit the mark. And it’s not hard to notice where they are missing for employees, and where opportunities exist to insert them at will. In this context, luck plays a smaller role; intentional design becomes a tool.

Fortunately, in 2021 employees love gamified structure. When surveyed, they might not report this fact. But the most interesting parts of their lives are filled with the mechanics of good games: whether via sports, Instagram, or the church they attend. As such, they are living increasingly gamified lives, except for one place: their jobs. In MBA programmes, managers aren’t taught to manage a workforce of gamified employees.

As the CEO, teach your leaders how to set up games without using psychological language. With some creativity and commitment, they could become just as “sticky” as gambling addictions and video games.

2 Test Games

Managers who try gamification for the first time often adopt examples found in other environments. Unfortunately, it’s hard to find initial success being a copycat. Each corporate culture has its own dynamics which you must respect. But that’s no reason to surrender: instead, gamify your own gamification.

In other words, treat your effort to engage staff as a game for managers to play at the individual and collective levels. For example, within a particular department, encourage employee engagement experiments by supervisors. Reward the one who makes the most attempts, and the ones who succeed.

At the corporate level, promote games between departments to engage employees. But the intent here is not to crown a winner, but to determine which techniques work best. The fact is, the way to discover the handful of successful approaches is to learn from lots of failed experiments.

At a loss for what to gamify? Look for aspects of your work such as meetings and email that are hated across the board. When you construct your games around such public defects which affect everyone, you’ll be starting with areas of high commitment. They should sell themselves and have an impact because they are actually well-disguised improvement programmes. (Definitely don’t focus on pastimes or distractions such as dominoes, which are not included in business processes.)

If this all sounds like it’s easy, I assure you that this is not the case. In Caribbean companies, the challenges around engagement are deeply embedded in our region’s history and culture. However, the solutions do not require additional psychological insight, just strong doses of courage and creativity.

Why? In this case, the pathway to discovering what works runs through a thicket of things that don’t. You must be brave to deal with lots of failure in this area on your way to success. The good news is that if you endure, you’ll be creating practical solutions.

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Scheduling an Ordinary Strategic Planning Retreat? Cancel It.

Is your company preparing to conduct it’s customary annual retreat? You may want to scrap it and instead create a breakthrough event.

In the best of times, companies fall into a strategic planning rut. They follow the same routine each year, lulled into complacency by their accomplishments. The company’s leaders go through the motions, staying well within their comfort zones. Maybe this approach has worked for your company until now.

Consider the following: what if your pre-pandemic success occurred despite your lack of strategic planning? In other words, there could be other reasons your organization was successful. Perhaps the founders made smart choices, you exist as a monopoly or your competition is incompetent.

If you are “winning” over your competitors, there could still be a problem. Your entire industry might have lost its way and be under an invisible threat. Therefore, you could be renting video-tapes or making buggy-whips when the world is about to turn away from your offerings.

A very different approach to your strategic planning would be to start with the disruptions that COVID-19 has wrought. While it’s easy to fixate on the enormous obstacles on the road back to business as usual, here’s a thought experiment.

What if the pandemic were a room you have always lived in, with several doors? Suddenly, a number of them have opened while others have slammed shut. A few have remained the same.

Most companies are likely to treat this once-in-a-lifetime disruption as an obstacle to overcome. But what if you were to see it as a collection of doors: opportunities and dead-ends? If you were to do so, you may seize to chance to plan a new strategy in the following two ways.

1. A breakthrough event

Companies whose leaders long for a return to the “good old days” are the least likely to get themselves out of a strategic planning rut. They are probably accustomed to treating the activity as an everyday, low-stakes ritual. If this strikes a chord, use the opportunity to declare your next retreat, the one that creates proactive, game-changing plans.

While this may not be possible to achieve every year, there should be a clear distinction between major and minor opportunities. When there’s a big disruption, as there is now, go for a breakthrough retreat. If nothing much has changed, cancel the event. Pull out last year’s plan and perform some minor adjustments, showing your executives that there is a difference. But above all, make the decision early.

In the case of this particular pandemic, you probably may not have a choice. When multiple disruptions (e.g. health and economic) coincide, you must act differently. By design, move your leaders into a fresh zone of discomfort by putting them together in breakthrough planning sessions. Carefully arrange the activity so that a business-as-usual strategy becomes the most unlikely result.

This teaches your executives that all plans are not equal, and there are moments when a fresh initiative must be launched.

2. A technology refresh

Many executives prefer to have cozy, collegial retreats on the North Coast that resemble mini-vacations. However, important planning involves a series of difficult, high-stake conversations. They can be stressful, purposely throwing a spotlight on simmering disagreements.

When companies give in to the temptation to keep the peace, important decisions are just not made.

For example, many local firms still need to be convinced that the IT department should play a vital role in strategic planning. But this is understandable. Their ordinary IT employees may be preoccupied with issues such as laptop security. Big challenges like digital transformation remain out of reach. Consequently, it’s often difficult to incorporate IT, and doing so makes leaders uncomfortable.

However, today most agree that breakthrough strategic planning must include a view of technology. Unfortunately, it’s awkward to have digital transformation discussions at this level. Board and executive members are usually uninformed. But these vital discussions cannot be avoided.

In fact, the future will include more explorations of hard-to-understand technologies. Not less. And designing retreats to emphasize this reality has become mandatory. As such, your company must use long-term horizons of 10-30 years to take into account the full effect of new innovations.

This requirement frustrates many executives who find it painful to think in such terms. But planning for the distant future is essential in smashing the status quo with immediate actions.

If your organization doesn’t intend to produce a breakthrough plan at its next retreat, cancel it and modify your old one. Save your energy for when it’s really needed: a game-changing meeting of the minds that rethinks your company and industry. This activity could be the one that takes you into a new, unprecedented future.

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A CEO’s dilemma: having a great idea for a new strategy

If you’re the leader of an organization, what should you do when you develop an exciting, fresh strategic direction for your company? Before you rush in, take caution – you could do more bad than good if you don’t proceed carefully.

Imagine yourself as a CEO or MD, just returning from a two-day conference in New York. As you sit in the departure lounge, you’re filled with nervous energy. Three big ideas triggered by your exposure churn in your mind: your organization needs them to secure its survival in these trying times.

However, you also heard from a consultant who cautioned against implementing any new idea from the top down. If the implementation is complex, it’s easy for you to chase up the hill, only to realize that your troops aren’t behind you. How can you ensure that your business transforms in order to survive, while engaging staff at all levels along the way?

Would a town hall announcement do the trick?

The answer is usually “No.” As the leader, you must account for several gaps inherent in your leadership that could doom your effort. These must be accounted for in the way you roll out your ideas to ensure implementation.

Gap #1 – Your strategic thinking, versus that of others

Most CEO’s forget that while they are focusing on the company’s strategy 90% of the time, their direct staff is far less concerned. In my experience, the average leader wants managers who are short-term result-producers. As such, each manager spends no more than 10% of their time thinking about long-term strategy, triggered only by the advent of the annual retreat.

Therefore, managers develop strategic skills slowly, if at all. Consequently, many who are promoted to top positions end up floundering as they simply are not used to the long-term thinking needed to guide the enterprise.

This means that your bright, strategic idea might not be readily understood by your colleagues. While you came to these “sudden” insights based on your foreign exposure, it might take them much longer to arrive at the same conclusion. Therefore, you need to give them time to come up to speed, just to appreciate the nuances of your proposal. Don’t be impatient.

Gap #2 – Your executive’s engagement

While your top executives are used to managing their departments for quick results, they are probably not used to putting the hours into projects that have a long-term payoff. This can doom your strategy.

Most important strategic initiatives impact several departments at once. Also, the people who must implement them are usually far away from the CEO’s office. Therefore, top managers must have more than an abstract understanding; they need to show an emotional connection with the new project. That’s the only way to inspire those who need to set aside old behaviours and implement new ones.

Such executive bonds aren’t crafted via a town-hall speech, or by sending out messages on the importance of creating shareholder value. Instead, you must hold a commitment event – an occasion specifically intended to bring your top managers together in a public show of solidarity.

This usually takes place in a strategic planning retreat. By the time it concludes, each attendee has been asked to craft and engage with the new strategic plan. But it’s not a majority vote in which the losers are forced to sign up to something they don’t believe in.

Instead, there needs to be a sense that your three big ideas are self-evident: conclusions that any team of smart people would arrive at. As this happens, as the CEO, you must release any authorship of the original insights and allow others to build their own commitment, in their own words, for their own reasons.

Gap #3 – Their visible support

But this can’t be window dressing. Having everyone nod together is a start – the rubber hits the road when the plans hit the lower tiers of the organization. Now, leaders must engage staff so that they develop their own commitments as well, which cannot happen in an ordinary meeting.

The point of taking this circuitous route rather than just “issuing a directive” is that complex changes need the buy-in of many people who often don’t work together. The energy required to bring them to a single vision is considerable and doesn’t happen in an instant.

Don’t be fooled by those who offer instant assent. Instead, realize that success occurs only when staff members are applying private, discretionary time and effort.

This approach may not do much for the ego-driven CEO who is a magnet for credit and attention, but it’s the right one for the organization. In the long term, the best way to implement a new idea is through others.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com

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Why you need an after-McKinsey retreat

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If your company is using an outside strategy consulting firm like McKinsey, what is the best step to take after they leave? If their expensive advice is so useful, why might you still require another planning meeting?

Many of the most successful companies around the world avail themselves of the research services provided by firms such as McKinsey & Co, Bain & Company and Boston Consulting Group (BCG). Their formula is often the same: a prospective client presents them with a difficult problem. To find solutions, they assemble a team of young, bright MBA’s who tackle the issue in an intense three to four-month sprint. Working long nights and weekends, they delve into their database of past projects and proprietary data, relying on the stellar advice of their global network of experts.

Compared to the internal resources of the typical client, they have an unmatched ability to bring a firehose of assistance to a threatening blaze.

However, don’t believe for a second that they are providing a complete solution to your troubles. Instead, their final presentation is actually just the start. Here’s why.

#1 – They Solve Narrow Problems

An outside expert isn’t geared to tackle a wide range of your company’s complex issues. They agree to focus on a sharp, well-defined scope: a tight problem definition that is clear to both sides. Given their brief tenure, they define problems that can actually be solved in a short timeframe.

Initially, it may seem strange to you, their client. The consultants appear to be trying to do less, actively resisting the temptation to do more. This sometimes lead to tensions. Some look at the huge price-tag (US$1-2 million) and believe that at that level, every issue should be resolved by their high-powered team.

But that’s not how it works, with good reason.

As expert problem-solvers, they operate a bit like surgeons. Within their narrow specialty, they are called into crisis situations to tackle your organization’s issues no-one else can. They represent an immediate investment of time and money to carry out a critical intervention. As such, it’s unprofitable and unwise for them to “boil the ocean”. Their value lies in their ability to go deep very quickly, not to understand a great deal of complexity.

That’s why, when their job is done, they need to walk away. They should never usurp the responsibility for the long-term health of the company. That should remain the primary job of you, the client. Likewise, the implementation of their recommendations should not be in their role.

#2 – Their Solutions Have an Expiry Date

An outside consultant’s advice might be the best possible answer to a given problem…right up until the date their intervention ends. After that, all bets are off.

Case in point: if COVID-19 has taught us anything, it’s the fact that dramatic disruptions do take place. Imagine if, after receiving a consultants’ report, a pandemic were to break out. The unfortunate timing could render the contents meaningless.

This is why it’s critical for clients to act on specific advice immediately, never allowing it to languish. Does this mean that they should rush to implement the suggestions without question?

#3 – Outside Experts Aren’t Your Company’s Primary Strategists

Ultimately, the fact is that consultants can’t understand the entirety of your business in just a few months. This means they shouldn’t become your organization’s chief strategists. That job remains in the executive team, led by the CEO.

Whether their recommendations confirm, deny or augment prior wisdom, your senior managers should consciously incorporate them into their thinking. But there’s a caveat. Not every recommendation they made is worth pursuing. Why? They simply cannot take into account all the factors necessary to lead your business into the future.

As such, the chances of their report being completely correct are low, especially in the areas in which they tend to be weak: cultural differences, human resources and change management. While their technical analysis might be on point, it won’t be perfect.

Turning their findings into something valuable requires some hard, additional work, regardless of the price-tag paid. Your team’s combined wisdom is needed to treat the expert advice as only a single input among many: an element of the organization’s strategic management, but never a replacement.

The final decisions remain in the hands of your executives. They must now plan a complete strategy, short and long term, that builds on the report. The first post-McKinsey meeting is therefore just the start of a new planning cycle, albeit one that has the advantage of some fresh insights.

This article was originally published in the Jamaica Gleaner.

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How to Say No and Become More Productive

Is there a way to turn down requests from other people and thereby increase your productivity? In the changing world we live in, you may have to say more No’s.

“If you want to get something done, ask a busy person.” This old saying has an element of truth: there are certain people who are able to manage scores or hundreds of tasks at a time, without a single one falling through the cracks. If they agree to add your task to their list, consider yourself privileged: there’s a high chance it will be done with quality.

However, experience suggests that the quote should be changed slightly to add a coda: “…but they are likely to say ‘No’.” The fact is that these busy people are black and white with their Yes’s and also their No’s. In order to reliably deliver, they must say “No” to many requests. Even worse, as their reputation grows, they turn down far more tasks than they accept.

As such, their calendar might be full. But what is it full of? Carefully curated tasks which they juggle with precision. They have balanced all the demands in their life and chosen the right blend of commitments. How are they able to pull off this trick?

1. Manage Tasks Using a List or Calendar

As you imagine, they don’t use memory to manage their tasks: there are too many. Instead, they have a system set up using lists and/or a calendar. They treat their tasks with importance and their time as a limited and precious resource. When someone asks them to complete a task, they don’t accept right away…they pause.

Their pregnant pause is not meant to be rude, but to consider, as a serious professional, what they should commit themselves to. Which prior commitments should be denied or postponed?

It’s a bit like visiting the doctor. Your medical practitioner doesn’t just tell you which medication to take based on your (supposed) list of symptoms. Instead, he/she performs a trained diagnosis. Their professional code of ethics guides them.

If there were such a code for the rest of us, it could be: “I don’t dispense time without careful consideration of all my commitments”. With a boss, for example, you may include the requestor in the decision, while showing him/her your calendar: “What should I put aside in order to complete this new task?”

This code-driven pause separates the novices from the practiced professionals.

2. Build Relationships

However, most of us are afraid to say “No” because we are taught, as children, to be nice or good, giving away our power to adults. We still fear the supposed fallout.

I have worked with top executives who routinely tell their ill-tempered bosses fake “Yes’s”. The result? Chaos. Eventually, the boss adapts by asking several people to do the exact same task.

To get past the fear at the root of the problem, author William Ury suggests the following approach to decline requests from anyone.

Step 1 – concretely describe your interests and values, while being as positive as possible

Step 2 – explicitly connect your “No” to your values/interests

Step 3 – explore other options to satisfy the request

For example: “This year I have committed to living a balanced life and making sure my son passes his GSAT’s. Tonight is set aside to help him, so I can’t be at your Zoom call. How about another night this week?”

For those who are productive, either a “Yes” or a “No” can build relationships. However, it takes skill to bring this off in real-time, under pressure from someone who is in power.

A long-term commitment to deliver better quality “No’s” only leads to more skill in this area.

3. Disavow Lesser Channels

In today’s remote environment, we receive requests via a number of channels. How do we respond effectively via text, video or audio when face-to-face communication is impossible?

The answer is to use the most interactive medium possible. If it means a video-chat or phone call, take the time needed. More interactive channels allow the opportunity to react in real-time.

However, if you must use text (the least preferred option), follow Ury’s formula. Do so and you’ll not only be protecting your calendar, but showing the respect that demonstrates your professionalism.

When they return to you with a future request, they’ll remember: you don’t play around with your commitments and you take care of people who approach you for help.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com

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Secrets of Task Management

How can you manage your tasks in a way that allows you to escape overwhelm? There are certain invisible principles you need to use to stay on top of an expanding workload. When known, they dramatically change your career for the better.

However, no-one teaches us the importance of managing our tasks skillfully. It’s usually discovered in the breach: when life isn’t working the way we want and we scramble for answers. Instead, most live on auto-pilot, never questioning why they do things the way they do. Let’s make some of these secrets conscious.

Secret 1 – Tasks Come from the Inside

What is a task? In its purest form, it belongs to a class of “psychological objects” that can’t be touched or seen, but still have an emotional weight. That’s because they come from within: each one is born when you quietly assign yourself an action to be completed in the future.

This is a self-taught practice. Around the age of seven, someone teaches you how to tell time. You realize it’s a great resource and start to create tasks which can only be executed later.

At first, all this takes place in your mind. Before long, you have developed a daily habit of creating mental commitments, even though the initial number of tasks is small. After all, that’s what a child’s parents and teachers are for: to remind them what they need to do.

But as you enter adolescence and adulthood, things change.

Secret 2 – Only Kids Should Be Using Memory

If you have ever worked with a full adult who regularly fails to do the tasks they intend, you may agree that they have a “bad memory”. This is probably true.

But it obscures a bigger problem: they are using the memory-based techniques of a child, rather than the grown-up methods of an adult. Here’s why so many get stuck.

As I mentioned, you are a self-taught task manager. However, as you grew out of your teenage years, the number of tasks increased, but your approach remained the same: to habitually use your memory.

Before long, you started to experience problems. Overwhelm crept in as you struggled to prevent promises from being broken and appointments from being missed. The harder you tried to remember, the worse things became.

Perhaps you got lucky and a parent or friend intervened, or maybe you figured out the changes you needed to make on your own. Instead of relying on memory, you began to write down all your tasks on paper or a smartphone. In either case, you stopped trying to use a Band Aid to heal an amputation, and switched your approach for the better.

The fact is, most adults have lives which are too complex to be using their memories for task management. However, most of us still complain about having a poor memory for our tasks, long after we should have given up that method.

Pro Tip: you can evaluate the capacity of a teammate by observing his/her reliance on memory for important tasks.

Secret 3 – Migrating to Better Tools

Most professionals understand the need to switch from memory to the use of written commitments (or even the employment of an administrative assistant). However, they don’t realize that this should be the first of many transformations. Research shows that your appetite to manage more tasks is insatiable: successful solutions lead to greater task loads.

These volume increases inevitably make you hit new limits. Consequently, whenever you experience symptoms of overwhelm and other task management problems, you should analyze your current combination of tools and behaviors. They must be upgraded to keep up with an increased number of tasks.

Unfortunately, this is simpler than it sounds. For example, you might recall the age when you shifted to writing down your tasks on an aid like Post-It notes. Since then, you moved on to using digital tools, but let’s imagine that you recently started noticing that familiar feeling of falling behind.

You may be tempted to believe that a return to Post-It notes would help, but here’s the surprise: it won’t. That approach was useful at a lower task volume, but cannot fit your adult life.

Now, you must perform a fresh analysis of your entire self-taught system. Look for small changes to make which together can give you brand new, added capacity. Do the research and experiment with different suggestions and technologies before settling on an upgraded approach.

But the best benefit is that now you’ll know that whenever you feel overwhelmed, the answer is never to revert to what worked for you in the past. Instead, you must go forward to adopt behaviors which are suitable for a future of even more tasks, and less overwhelm.

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Overcoming COVID’s Communication Gaps

As a leader, has the advent of “working from home” distanced you from your employees? As a result, have you witnessed unwanted behaviors? Perhaps you have even realized the unexpected: workers who are actually worse off.

In some companies, we have noticed a surprising phenomenon: Employees who had a good relationship with the organization’s leaders before COVID are now becoming fearful of the same executives. In other words, a certain anxiety has arisen.

It’s led to many staff members working longer and harder, but this added effort doesn’t come from a healthy place. Ultimately, this behaviour does more harm than good because it’s being driven in a way that’s just not sustainable.

The Problem

The average Jamaican worker operates in a perpetual state of low anxiety. The proof? Managers who arrive here from other countries notice talented individuals acting like victims. Furthermore, many of our workers thrive when they migrate to more supportive environments.

On a daily basis, local staff members cope with their fears by developing a heightened sensitivity towards the “Big Man” or “Boss Lady”. Outsiders are shocked to see the deference our employees give to powerful people, going out of their way to elevate and “Big Them Up”.

For example, staff members in some organizations know exactly where the top manager is at all times: when she is absent, work comes to a halt. In others, people scan the CEO’s demeanour to understand his mood. If he is on the warpath, they broadcast the news internally, and warn their colleagues to act accordingly.

But these are all just survival techniques. Our workers developed these habits because executives embody a threat to their well-being. As in slavery, the wrong word from the wrong leader can lead to dire outcomes: public shame, disrespect and separation.

While the exact coping mechanisms vary, their intent is the same: to relieve the state of anxiety. And to some degree, they succeed.

The Pandemic’s Impact

Enter COVID-19 and the mandate to work from afar. Some are thriving: they have escaped the scrutiny of micro-managers and enjoy a fresh freedom to be productive.

However, most are not accustomed to the new disconnection from their organization’s leadership. Now, they are left to their own thoughts and worst fears: a bad thing. Here’s why it happens.

The fact is, the average worker is a social creature: closely linked to other people in the workplace with whom they can share informal interactions all day long. Any scary news or rumors were (before COVID) moderated by the presence of their colleagues, even if no words were passed. At a glance, one could gather critical information by simply observing the environment.

Furthermore, if the CEO happened to walk through the company, staff could feel comforted by her proximity, reducing their anxiety. The quality of her “Good Morning” and the quickness of her pace communicated valuable messages. Questions like “Will I be fired today?” dissipated with her smile.

With new work from home norms (such as Zoom) all these emotional supports have disappeared. In fact, staff is spending more time in meetings than ever before. Perhaps it’s all an effort to compensate for the lack of informal communication which has fueled rumours and driven up anxiety.

Creating the Contact People Need

In a radical departure from the past, some are suggesting that the physical workplace should be retained…but only as a place to socialize. By contrast, an employees’ focused, productive efforts should occur at home, where they are free of distractions. The original purpose of the two locations should be swapped.

But that’s futuristic, post COVID thinking. We can’t follow this prediction today because of the pandemic. What can be done in the meantime?

Some companies have responded by creating informal gatherings between employees. These are opportunities for their people to enjoy each other’s company without a business agenda. Apps like Remo and Airmeets are built for these kinds of interactions, offering far more possibilities than the average meeting software.

However, the most important chats are not with peers, but with superiors. These can be implemented to prevent a rise in anxiety. In spite of busy schedules, some companies are including executives in game nights, cocktail hours, joint training and other gatherings. These are designed, scripted activities (not just random hangouts) which are meant to reduce the emotional distance from bottom to top.

In this context, these informal, but intentional, interactions between leaders and staff serve an important purpose: they help compensate for a cultural challenge in the Jamaican workplace. Together, they provide a way for companies to avoid a predictable spike in employee anxiety in pandemic times. It’s a corporate tactic suited for the distance we’re forced to maintain.

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Is Your Company Pivoting Fast Enough?

While no-one thinks that business-as-usual will take you through these tumultuous times, how can you tell if your organization is transforming quickly enough to earn a place among the survivors? Are you watching for signs that reveal the truth about the pace of your digital transformation?

Recently, my wife and I visited the optician. Unfortunately, buying glasses was the last thing on our minds. We only needed prescriptions because we intended to try an online service: Zenni Optical.

Together, we ended up spending about two fun hours on their website, trying on 20-30 frames each. How is that done virtually? The company takes a short video of your head as it moves from side to side. Then, it superimposes whatever frame you choose from its vast inventory, as you vary the colour and fit. All you need to provide is your prescription to place the order.

They offer a 30-day return guarantee, and added features such as sunglass clip-ons, tinting and various coatings. Not only did I spend more time than I ever have trying different options, but I also ordered two pairs. The total price? Less than US$100. My package arrived yesterday and with it, my first new glasses in over a decade.

If I owned a local store, or made a living selling glasses, I’d read the above story with a sense of dread. This particular digital transformation delivers the same product at the end of the day, but disrupts the traditional choosing and ordering experience. Will the optician’s office of the future consist of a doctor, a computer screen, and a MailPac account?

Arguably, if an owner of a store selling glasses doesn’t already have a strategic plan that involves a dramatic pivot, he/she should prepare to close up shop. It may be too late.

But how about your industry? Are you planning to deliver superior value to your customers at dramatically better prices? Or faster? Here are three simple steps to take in 2021 to ensure that you end the year as a survivor.

1. Drive a Specific Vision, Not a Mad Scramble

Granted, in 2020 we were all caught in a harem-scarem dash to save our companies. But now that the dust has settled, don’t sit back and wait for the next disruption to come along.

In fact, if you haven’t defined a detailed mid to long-term destination such as the 25-year vision Grace Kennedy crafted in 1995, you could be in trouble. Perhaps your stakeholders, tiring of the non-stop drama, may already be asking: “Why bother?” or “What’s the point?”

Reacting to one crisis or opportunity after another is exhausting, even if you do so successfully. Eventually, customers, employees and shareholders start looking for alternatives. In fact, you should reject their blind “loyalty” as a temporary glitch. It only lulls you into complacency, while delaying their inevitable withdrawal. Keep them engaged by redrawing and communicating your preferred vision of the future.

2. Find the Best Role Models

Companies often relax their efforts to hit world-class levels, arguing that Jamaican customers are willing to accept a lower standard. The truth is, my optician’s customer service has been falling for years, evidenced by the sour looks we received when we informed them of our intentions to purchase elsewhere.

My advice? Forget about local competitors. Instead, find the world-leader, then push yourself to believe that it’s coming to Jamaica soon. Now, build your transformation plans around that presumption, aiming to pivot your business more quickly than others can.

This may mean adding capabilities few understand or appreciate. For example, not a single person knew how to operate a SIM card mobile phone before Digicel’s entry. However, the value became apparent, so everyone learned; even those who couldn’t read or write.

3. Use the Best Pivot Process

I recall working with a board of directors which decided, in its wisdom, to reduce its average age over time by 10 years. The logic was brutal: it desperately needed young blood.

This kind of tough approach might not fit your company, but it’s not enough to say “No.” You must create a change plan that works for your environment, and delivers the result you want. In other words, you need to manage the transformation in all its dimensions so that you don’t miss a step.

Consider: if your organization is lacking the right vision, outstanding role models, and a credible change process, then you are sewing the seeds of your obsolescence.

The harsh logic is that people are seeking value from wherever it may be found, just as they always have. New technology simply fast-forwards their search, disrupting everything.

Today we are witnessing the destruction of industries at an unprecedented rate. You must pivot fast to keep up.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com

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Don’t Waste the Pandemic!

It’s often said that a good disaster shouldn’t be squandered. If you were to follow this maxim for 2021, how could you make the most of last year’s twin evils: a recession and a worldwide pandemic?

Most executive teams are happy to have survived to the end of 2020 in one piece. Thankfully, their companies are still running and few employees have succumbed to the COVID-19 illness. They feel a sense of achievement at overcoming an unprecedented attack.

However, this is a low standard. In the years to come, some will ask: “What big things did your leaders do with the pandemic?” In other words, how did you take advantage of the dramatic changes underway to ensure the company’s future?

Although most won’t have an answer, here are a few questions you can pose now. Use them to make the most of the havoc wrought by last year’s tumult.

1) Do you have the right talent?

Under normal circumstances, most CEO’s and board chairpersons don’t like to rock the boat. While they may secretly want a company filled with top talent, they decide that it’s just not worth the fight. Instead, they settle for so-so standards, believing that you can’t have an organization of star performers.

Here’s another approach: the best football teams keep a list of potential replacements for every position. Looking forward, they plan for a time when each incumbent cannot improve his/her level of play. As such, no-one is granted an indefinite guarantee. Instead, these organizations continually scan the horizon for potential replacements.

Few local companies challenge their employees in this way: in fact, only a handful conduct proper performance reviews. This failure leaves them short – lacking the systems required to put top talent in seats. Consequently, when the time comes to make dramatic changes due to outside circumstances, they falter.

For example, in 2021 few companies escape the need for an urgent digital transformation. However, only a handful have the capacity needed to convert this strategic imperative into a reality. If your company has no active plan to upgrade its human resource strength, change your approach now, before the next interruption occurs.

2) Are you innovating enough?

Some time ago, an executive complained to me about the lack of a critical input to their company’s business. While it could be acquired locally, it was only available sporadically. We talked informally about taking strides to secure a steady supply.

Today, a decade later, the firm remains in the same spot. They failed to craft the strategy required, a weakness that COVID has “attacked”. If they had only taken the right steps at the right time, this would not be a concern. In fact, it would be an enormous source of competitive advantage leading to happier customers.

In my company, we were too slow in our pivot to offer an online version of our 2-day strategic planning retreat. Believing that COVID would pass in the near future, we waited…but now we expect companies to ask for lower cost, virtual retreats as a matter of course. We learned that innovation is easier to teach than to apply.

The truth is, when only a trickle of evidence is available, you need tremendous creativity to imagine what your customers and suppliers will need. Yet, there are standard, proven approaches to produce reliable, game-changing innovations. For example, use the Jobs to Be Done technique I mentioned in a Gleaner column from Nov 18 2016.

Here is a test – if you don’t have a list of practical innovations lined up for possible execution in 2021, you probably aren’t taking advantage of the pandemic. Teach your staff how to use the latest techniques and apply them even when it’s hard.

3) A Culture of Proactive Resilience

Jamaican companies know how to react to disasters: they are tough survivors. But few can make repeated operational changes which create room for transformational shifts. Unfortunately, CEO’s often behave as if their job is only about capably adjusting to outside fluctuations.

However, there is another approach: to always look to do more with less, thereby preparing your company to tackle the next disaster before it even appears.

The fact is that today’s pandemic is tomorrow’s hurricane, fire, or new digital competitor. These are just a few disruptions which can do serious damage to your enterprise. Consequently, you should be prepared by driving an enduring culture of continuous improvement.

Ultimately, this self-renewing corporate culture is more likely to succeed against rude surprises. It prepares your staff to tackle challenges effectively. This is the only way to ensure your firm’s success: the kind of place which sees the next disruption as an opportunity to transform itself for the better. Far from being wasted, it’s welcomed.

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Signs of an Unhealthy Probation

Years ago, I mistakenly worked for someone I shouldn’t have. Since then, I have wondered: could I have foreseen what transpired? Were there early warning signs I overlooked?

Abundant research shows that employees don’t leave companies; they leave bad managers. We need look no further than the outgoing White House, with its record high turnover, to find an outstanding example. Many high-profile staffers depart (and have left) amidst a storm of tweeted insults.

I had a manager who did the same: publicly bad-mouthing me to others long after we had parted ways. Since then, I have scoured my memory to determine what the predictors of an unhealthy relationship with a boss might be. After all, if I could see them happening in real-time, I could confront them, knowing that they never go away by themselves.

Anyone who is considering a new position can do the same. For most jobs, companies offer a probationary period to test an employee’s suitability. In their eagerness to please, few new hires consciously realize it’s also a unique opportunity to ask: “Are there early warning signs of an incompetent manager who will eventually make my life miserable?” While these aren’t easy to pick up, here are three red flags you should look out for on your next assignment.

1. Being Liked

Arguably, it’s a natural desire to want to be liked, but becoming a competent manager involves outgrowing this everyday tendency. Over time, good managers learn to place the welfare of others and the mission of the company above their own need to be accepted.

In this context, a probationary period is a chance to see what your manager does under stressful situations. Will they stick to principles, or give in to the weakness to say and do things which are popular, or avoid getting themselves into trouble…all in order to be liked?

If you witness your manager “throwing people under the bus” i.e. blaming others in order to be liked or accepted, watch out. It’s safe to assume that the worst treatment meted out to others will one day be directed at you.

But this doesn’t mean that your manager is a “bad” person. They may be very well-intentioned…and completely clueless. Your task in this phase is to uncover the raw truth about their competence and act accordingly, setting aside any wishful thinking so you can take decisive action.

2. Looking Good

Another faulty behaviour to watch out for are those intended to make a manager look good…at all costs. There are many variants of the theme: some focus on physical objects such as their clothing, cars and houses. Others try to show off using their kids or spouse. A few lord their intellectual or artistic achievements.

It all amounts to a relentless campaign to compete with, defeat, and dominate those around them. As a new employee, if your manager uses you as a tool to further his/her ego-based objective, it’s corrosive.

Why? The moment will eventually come when you make a mistake. If your manager’s reaction under pressure seems bombastic (i.e. out of proportion), he/she may be putting the welfare of others in the back seat. Instead, their efforts to avoid looking bad include a tendency to become abusive.

3. Not Stepping Up as the Owner

As a new employee, perhaps the most difficult (but important) trait to detect in your manager surrounds taking responsibility. It’s a skill many managers struggle with, finding it to be unnatural. After all, it flies in the face of self-protective human behaviour which is so essential to our basic survival.

In fact, holding oneself publicly accountable equates to putting oneself in harm’s way…at risk. The act of doing so on a continuous basis is the very definition of a capable manager.

Yet, it remains a tricky behavior for employees to flag, especially early in their careers. Here’s a useful shortcut: observe if your manager apologizes sufficiently when he/she makes a mistake. You’ll be able to know by measuring the degree to which the apology restores the trust and goodwill that existed before the error was made.

In fact, if you work for a manager who publicly apologizes for a mistake you (not him/her) made, pay attention. Their resistance to the temptation to hang you out to dry, may indicate that you have a true winner.

This positive “warning” sign may mean that you shouldn’t leave. However, if all you can sense are the other incompetencies listed above, consider your probation a success: you have detected a manager you should probably quit.