Author: fwadmin_chron

You’re a corporate leader who wants to inspire your organization. But you aren’t naturally charismatic, nor are you famous. Is there a way to energize and motivate stakeholders who must play a part in the transformation you envision?

A startling number of CEOs forget what it was like to be inspired in a manner that leads to hard work. They think of themselves as unicorns, born to lead. It’s a mystery to them why everyone doesn’t wake up with the energy they have, excited about the chance to accomplish great things.

Some give up. Their secret sauce cannot be replicated, so they don’t try. The best they can do is threaten, trick, or bribe staff into compliance. That’s “the only way to treat these people”, they convince themselves.

However, you may be different. Inspiring others is a leadership skill few possess, but you should be interested in learning what it takes. One of the critical elements is BHAGs (Big Hairy Audacious Goals), as articulated by Jim Collins and Jerry Porras. How can you use them to lift workers to better performance?

1. People Want More Than Business as Usual

The easiest way to disengage staff is to send a signal that “there’s no need to pay attention.” This probably isn’t what you intend. Instead, you want board members, executives, managers, and employees to be sitting on their edge of their seats. In this mode, they bring their best ideas, maximum energy, and highest creativity to every task they do.

Recently, COVID-related emergencies have infused organizations with a kind of fake vitality. However, as the pandemic wanes, everyday operations resume. People are drifting back to ordinary standards.

If, as a leader, you don’t replace this temporary intensity with something more durable, expect your staff to be disappointed. They want to be like Apple and Netflix – companies which are moving forward. They enjoy using their products or services. Plus, the people who work for them are proud.

Meanwhile, some of your employees refuse to wear company uniforms in public.

But don’t see this as a rebuke. It’s a natural regression to dull, humdrum, mundane, corporate life. Daily work becomes a vision-less routine if you fail to disrupt it with your BHAG.

2. People Want to Believe

However, you must be careful. Some leaders specialize in inspiring themselves…in isolation. Others may inspire a few colleagues – the ones they work with directly. But this should be an organization-wide game.

To communicate, lazy executive teams try to get by with traditional vision and mission statements. Unfortunately, times have changed. The usual saccharine bromides no longer work – they are just too vague. If your statements can be swapped with that of another organization without anyone noticing, consider them to be stale.

Instead, you need far more details to make your plan credible and worthy of an emotional investment. Skeptical staff need to see metrics and milestones stretched out over several years. They want a concrete bridge between today and the final outcome. Something they can trust. After all, their future careers are on the line. Why should they bet on your company? And your vision?

3. People Want to Act Now

Ever had a conversation with a child who wants to become a surgeon? They are probably two decades or more away from realizing their dream.

But one benefit of their public commitment is that there are clear and immediate expectations. For example, wherever they are on their journey, academic excellence is required. “Are you studying hard right now?” This clarity orients the child towards daily priorities and choices.

Contrast this with the corporate world, where the opposite tends to happen. A CEO announces a BHAG. Then employees go back to whatever they were doing before, safely knowing that it’s the path of least resistance.

The fact is, no-one translates the vision into everyday action. Between retreats, the BHAG flops.

The solution? Craft game-changing projects. Then, enlist sponsors and participants who understand their importance and believe in taking action.

They’ll probably need to set aside other projects and delay competing commitments. But this is exactly what you want. If this is important, other efforts must cease so that you can focus people’s attention.

Fail to do this and you’ll be dismayed to see people going through routines which should have been eliminated. They’ll waste time on email messages and meetings simply because of inertia. You’ll fail to make progress as people sit on the sidelines…bored…waiting for something interesting to happen.

Instead, gather your leaders together and lead from the front, with BHAGs which inspire everyone. You’ll tap into discretionary effort which has remained dormant and assure a sustainable future for your organization.

As the top leader, it’s your responsibility to create sound succession plans. But how do you ensure that there is a pipeline of leadership talent available at all levels, such as the board and executive suite?

Extraordinary executives see themselves as developers of people. They take a 360-degree view of their world, paying attention to every scrap of expertise they can rely on to get the job done.

This perspective is an unusual one to adopt. After all, the default assumption is that by the time someone reaches the top of an organization, they should be fully ready for the role. In other words, all the training they need should have been completed.

Recent responses to recessionary pressure have not helped. Since the downturn of 2008, learning and development budgets have been cut, and have never recovered. Most companies have narrowed their focus to provide training for essential jobs only. The whole activity is now seen as an expense to be incurred only when it’s an absolute must.

This practice has affected all employees, but especially those at the top. Gone are the two-week to four-month executive development programs in overseas universities. Need a coach? That’s a personal investment. The idea is: “If you don’t have the skills needed at this high level, you shouldn’t have the job.”

But this logic is deeply flawed. Things are changing so quickly in our world, fueled by new technology, that no-one should feel secure in what they know today. Instead, their only lasting weapon is their capacity or ability to grow. How can you produce this transformation as your company’s leader?

1. Make it safe to have gaps

If you’re the kind of leader who must demonstrate superior knowledge and skill at all times, you’ll be in trouble. Why? Your competitive nature got you the top leadership job, but now it’s preventing you from helping others.

For example, your peers may believe that you don’t have gaps (or don’t see them.) They’ll return the favor. How? They’ll follow your lead and pretend to know what they don’t, or do what they can’t. Neither response is productive. As a CEO, you need to tackle the fear people have to reveal their gaps openly.

The remedy is simple: become the most active learner in the company. Share your developmental needs with staff and your plans to close them. As you do so, create opportunities for others to share as well. Encourage them to be open.

2. Look in All Directions

This may sound unusual, but you should also engage board members and chairpersons in their development.

If you fail to do so, expect your board to make decisions they don’t comprehend, but think they do. The fact is, much of their knowledge is probably outdated and their skills are stale. Yet, they must decide between competing proposals in board meetings the best they can.

The same, of course, applies to the occupants of the C-Suite. Realize that most companies under-invest in training at this level. Somehow, the thinking goes, smart people should train, coach and develop themselves. Apparently, they have all the time in the world to do so.

This folly leads CEOs to ignore the developmental needs of others immediately around them. When things fall apart, some seek knee-jerk solutions: firing colleagues and hiring replacements immediately upon failure. This short-term thinking mistakenly assumes that new staff members will fix the problem. Instead, they’ll become stale themselves – it’s only a matter of time.

Only consistent 360-degree feedback plus training interventions from the CEO will permanently correct the situation.

3. Become the Chief Learning Officer

The Learning and Development function in Jamaican companies was, before the 2008 recession, a highly respected role. Since then, many practitioners have disappeared, merged into Human Resource departments, becoming freelancers or migrating.

But their reappearance would not necessarily solve the problem of stale executive skills. Why? Persons in this position aren’t suited to determine the training needs of those far above them in the hierarchy. For example, few L&D Professionals can effectively guide a board.

The fact is, the CEO should step in and play the role of Chief Learning Officer. This person can coach those at the top of the organization to higher performance.

Unfortunately, most CEOs don’t have skills in this area. Yet, they must have developmental conversations with C-Suiters and also Board Members. No-one else is equipped. Failing to act is the same as allowing the company to languish.

As such, CEO’s should think like CLOs to help organizations succeed. In these tumultuous times, the need is greater than ever before.