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Copying and Stealing Ideas

Good artists copy, great artists steal – Pablo Picasso

The other day I had a dilemma. I was looking for Caribbean-based consultants to work with that had something unique to offer. I knew of several firms and individuals, but I wanted to be able to bring some complementary and different skills to the client I was working with.

However, I discovered that there is a significant reticence among people in my profession in the region to share ideas, or opportunities, or clients. I think the same is true for other professionals, including lawyers, doctors, engineers and architects.

The stories I’ve heard go something like this: “I wrote an article in the newspaper on topic X and the next thing I heard was that my consulting colleague was out there selling the exact same thing, using my ideas and calling it theirs.”

Bitterness and hard feelings follow shortly after… along with a promise to themselves to “never let it happen again.” With that promise, follows a contraction. The consultant stops the free flow of ideas that commences from that bottomless, mysterious place that ideas come from, through the consultant’s mind and into the world expressed in either spoken words, written pages or projects.

The result is that the consultant is unable to become known as an expert, and deeply honed expertise is what clients are willing to pay a premium for.

I can’t say that this point of view has come to me easily – it’s taken some lessons in trust on my part to get here. Until recently, I also saw ideas as something to be defended, hidden or kept to oneself in some way to ensure that the maximum revenue could be made from them.

But that is a little like trying to grip beach sand in one’s palm. Sand that is scooped up in one’s hand stays safely in the hand when the grip is loose. Once the grip is tightened, the sand begins to leak out through the fingers, and as the grip is tightened into a fist, more and more sand escapes.

From my very recent experience this year in which I’ve written and published far more than ever before, I’ve learned that the more ideas I put out into the public, the more ideas I’m able to generate.

Now, who would have thought that?

I certainly did not think that way, and instead would “sit on” small innovations for months and even years, trying to “get them right” and afraid that someone would steal them. Now it seems that the opposite is true. Getting the ideas out of my head and into the public domain (such as this blog) has freed up my mind to come up with more ideas than I have time to put into words.

Recently, a friend of mine (Andre Bello) wrote a book that clearly established his expertise in the area of negotiations with some innovative ideas, presented in the form of a medieval fable (see the blog entry entitled “A cool book on negotiating with sword and spirit.”) The book established him in my mind as the “go-to guy” in the field, not just in the region, but also internationally.

That led me to think about the best consultants in the world. The fact is, they are masterful in not just coming up with ideas, but also in generating the courage required to continue to put them out there. I recently wrote a blog entry about Peter Block, a consultant who has taken gigantic strides in defining a unique area of interest. What’s interesting is that there is almost no connection between his first book and his most recent tome – the earliest book had to do with consulting skills, while the latest has to do with philosophical management. He’s shown a willingness to abandon his public and probably profitable area of expertise, in order to develop (and take a risk on) an entirely new area of interest.

I am rapidly becoming a proponent of people stealing my ideas.

In short, here is my invitation.

Go ahead. Use them. Take and give as much credit as you feel. Let me know what you do with them, or keep it to yourself. Repeat ideas word for word, or use only their essence. Make a ton of money, or make no money whatsoever. Come back for more. Or don’t.

As I mentioned on my website, A Course in Miracles makes the point over and over that ideas are strengthened when they are shared. Consultants are at their best when they are sharing ideas with wide audiences, and I, like most of my colleagues, want to be at my very best. I prefer to have my ideas (if they are any good) strengthened through actual use, than to just have them take up valuable real estate in my mind.

So, if you’re a consultant, and are inspired, send me what you’ve got, and I promise that I will steal it. Then, if you have not done it already, steal what I’ve got. Only then can we really talk about working together!

PS
An interesting link : How to (Legally and Ethically) Steal Ideas

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Hidden Camera

How is this for an idea that’s way out there?

I have seen (and used) the tremendous power of the kind of training that gives the trainee a direct look at themselves. We humans long for a good look at ourselves, and yearn to see ourselves as others see us. Looking in a mirror is only so useful, because the moment we catch ourselves looking, we shape things up.

While feedback based on the direct observation of others can be useful (and is always biased), there is nothing as effective as seeing our own actual behaviour on tape. At that moment, our habits and behaviours that do not work are obvious and plain to see.

In the Caribbean we have front-line service workers who specialize in delivering “Service with a Scowl,” “Screw-face Service” or “The Mash-up Face Treatment.”

It’s occurred to me that these workers have absolutely no idea what they are doing with their faces or bodies. They probably can’t imagine the experience that is left in the minds of their customers.

Why not video-tape a front-line worker, using a mystery shopper, as a way of training the worker, by starting with new awareness?

Well, not so fast…. an employee would have to know that this tape could be created at any time, even if for training purposes.

This could be remedied by including mystery shopper video-taping as a formal tool for training and feedback. In other words, employees would have to know that at some point they could be taped for their own development.

For employees that were hired without that understanding, companies would have to gain the employee’s agreement before proceeding.

Only then could the employee be open to the message that’s on the tape, and use it as learning experience par excellence, rather than just high-tech bad news.

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Freedom and Accountability at Work


I’m a lucky guy

After a hiatus of several years, I picked up a book that I had started some time ago by Peter Koestenbaum and Peter Block called “Freedom and Accountability at Work.”

The book itself is a revelation, and I’m glad that I picked up the book after so long, and didn’t give it away. I’ll have some more to say on the book when I’ve finished reading it, and have gotten some time to digest it.

But the “lucky” part is that I visited Peter Block’s website (click here) and read a couple of his most recent papers, in the form of an interview and a speech.

They are remarkable pieces of work and will take me a good long while to digest both of them fully. Here are my first cuts, both of which are

A Time to Heal

This paper almost seems as if it were written for the Caribbean workplace. It starts in the following way:

Nursing, more than almost any other profession, defines the meaning of service. The nurse is the front line, what we might call the touch labor, of the U.S. health care system. The job represents the heart and soul of authentic health care.

Why, then, is there a shortage of nurses and why do so many nurses find the job so stressful? The crisis is not about the work itself, but how to create more fulfillment in the work. The problem is not primarily lack of skill or motivation, but the context in which the work is done.

Block goes on to address a theme that runs through his book — that employees are best related to as adults, and as equals to management. Although this path is more difficult, it is much closer to one that empowers our potential as human beings in the workplace.

Leading the Way

This excerpt was taken from his interview with How magazine.

What are the traditional leadership models that businesses have embraced?

“Leadership” is a well-developed misconception. The dominant belief is that the task of leadership is to set a vision, enroll others in it and hold people accountable through measurements and rewards. It’s a patriarchal system used to create high performance through centralization of power. Most leadership training focuses on how to be a good parent. We teach how to “develop” people, as if they were ours to develop.

We do a lot to create the notion that bosses are responsible for their people. All that parenting has the unintended side effect of creating deep entitlement and having employees stay frozen in their own development. Most management techniques are ways of controlling people so they feel good about being controlled.


Yikes. Now that’s what I call “telling it like it is.” For me, it’s almost scary to admit that there is a lot of truth in what he’s saying, because there are many, many careers that are riding and depending on the premise that he is dismantling.

So I’m lucky to have found what Block has been thinking, and been writing about. Both papers, and his book, are leading the way to an entirely new way to relate in the workplace.

Incidentally, his newest book “The Answer to How is Yes” seems to be an exposition of the ideas presented in these 2 papers. I can’t wait to get my hands on it.

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Mastery, and My Plumber

Mastery, and My Plumber

It’s strange what having a blog does to the mind.

It’s now 3:21 am and I’m wide awake with a blog on the mind. In case you’re new to blogging, no, it doesn’t mean anything illegal, immoral or fattening. This has more to do with having a need to write, and for me, blogging fills the space between having a swirl of thoughts buzzing around in my head, and some end-product like a white paper or published article.

The thoughts I had in mind came from 2 meetings I had on consecutive days this week, both of which went better than I thought they would.

One was a workshop with some managers, and the other was a speech. In both cases, I was the one in the front of the room with the PowerPoint presentation. One audience had about 20 people, while the other had about 200.

In both cases I entered that elusive “zone” in which I found myself completely enjoying what I was doing. Time seemed to fly. My shoulder, which includes a recently dislocated collar bone, stopped hurting. I was accompanied by 2 of my best friends in life, a consultant and my wife. One event was in Barbados and the other was in Jamaica (I did a lot of flying to attend the two.) They were very different in design also, with one designed as a facilitated workshop lasting over 5 hours with a client, and the other being a pure speech given in about 35 minutes to the Jamaica Customer Service Association’s (JCSA’s ) annual conference.

In both cases I used ideas that are presented in my blog. They were thrown out into the world in this space as infant thoughts, and then grew into adolescence in subsequent entries before being tried on live human beings.

I felt a feeling of what I can only call mastery.

Which brings me to my plumber….

My plumber is someone that I knew as a teenager, from my days attending Mona Baptist Church. He was called in by my mother (who happens to be my landlady) to fix a bath-tub leak and a toilet that would not stop running.

After he had done the repairs, we asked whether or not he had a replacement tip for the faucet in the kitchen. It seems that the prior tenants, in their desire to leave with as little as possible while taking as much as possible, seemed to have made off with the tip of the faucet that regulates the water flow. The result is a constant and too-strong flow of water that wets the unsuspecting user, frequently with water that is uncomfortably hot.

Well, as we’d say in Jamaica, “who ask me fi ask him about dat?”

He responded with a lengthy lecture on the need to replace the spout also, because they do not sell the tip separately. Furthermore, he informed us that we had what I’ll call “the Briggston Company A Type” (the true name was lost as soon as it was said.) that was brought to Jamaica in the 1960’s and he used to get it then from Mr. Bowen on King Street, and he in turn brought it to Jamaica at my plumber’s request, which he used to do from time to time based on unusual needs. Furthermore, this maker had a particular seal at the bottom of the spout that was superior, so over time this became the most popular faucet in Jamaica.

(I am clearly not doing justice to the complexity of the subject, and this I say without irony.)

He clearly knew his stuff.

And he truly wanted me to see the world that he sees: I see tip-less faucet, and he sees a world behind that faucet that comes from being someone who loves what he does.

Yesterday while I was preparing to give my JCSA speech my wife realized that she knew the woman sitting next to her.

Actually, it was the woman who recognized us, when we didn’t. She asked us if we came into the HiLo supermarket at Manor Park and we said yes, we did. Then it clicked. She remembered us from a 3 minute interaction in which my wife asked her what the appropriate tip would be for the fellows who take the groceries to the car (just as they do in some places in Florida, but not in the N.E. USA.) She remembered us from then, and while we were laughing at the coincidence I told her that her particular HiLo was the cleanest supermarket and best laid out I’d been in since I’ve returned to Jamaica.

She took the compliment in stride, and without batting an eyelid she asked: “Is there anything you’d like to see us improve?”

I was taken aback. She repeated the question a few times to make sure that I was not just stupid, but the truth was that I could not think of a single thing.

My barber is another one… he loves what he does enough to have left a secure job at the top-rated barber in Kingston (Upper Cuts) to open his own shop just across the street from me. His place is impeccable, incidentally. He, of course, always looks sharp.

And he put me on to a lady who sells replacement parts for my own clipper, which I sorely needed at the time.

My plumber. The HiLo lady. The barber across the street.

They are all people who love what they are doing, and relish the challenge of it, and seeking to master their own corner of the universe.

None of them is rich from what I could tell (my plumber must take a bus to get around town.)

Yet, I’ve worked in corporations with people who earn hundreds of thousands (maybe even millions) who hate what they do, and have convinced themselves that they cannot stop doing it. And there are a LOT more people like that than there are masters.

A recent survey in the U.S. showed that some 40%+ of employees are “doing just enough work to keep their jobs.”

But this blog isn’t about them, it’s about the few who dare to fall in love with what they do for a living. They do so in spite of what the cynics around them have to say. They seek out ways and means to fall in love over and over again with their work, by continually expanding their knowledge, broadening their experience and trying out new ideas.

I’m aspiring to have more and more of these masters in my life. They are not only more skilled than their counterparts, but they are likely to open up a sizeable gap over others who are not so in love with what they do.

In reflecting on the last few days, I realized that I could only deliver the workshop I gave to my client and the speech I gave yesterday because of the following truths: the material for the workshop was developed and created by me over 7 years ago, and I’ve been practicing it diligently since then by delivering it repeatedly.

Also, yesterday’s talk wove together threads that I’ve been building up in this blog since I first started blogging early this year. I didn’t realize this at the time, but blogging is addictive – the more I write, the more I want to write. The more ideas I share with you, The Reader, the more ideas come.

And, it took hours of blogging to develop the ideas into a decent speech in which I would have something different to say.

So here is what I’ve learned – the joy of mastery is available now, and at any moment, by developing a love relationship with our chosen work. The tangible and visible fruits, however, take time to come.

So here’s the deal: do what you love, because it beats the alternatives.

Do it better each day, because it makes things more interesting than just keeping them all the same. The hard part is keeping one’s eyes open long enough to see the longer term rewards, especially when they actually may not come. After all, there are absolutely no guarantees in life, and tomorrow October 8th, 2005 may be a reality for you, but not for me.

But being in love with one’s work, and life, may not be a bad way to spend a penultimate day.

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High-Tone Managers

High-Tone Managers

I’ve met a few of them in my time, and one or two of them lately.

What are high-tone managers? They are the relentlessly upbeat, cheerful and smiling managers that perpetually tell a good story, and emphasize the good things that are happening in their business.

They are not unlike those people who in interviews, have trained themselves to respond to questions like “What is your greatest weakness?” with answers like “I work too hard” (without a drop of irony).

Well, OK, Francis, what’s wrong with that? It beats being the opposite, doesn’t it?

At a certain level, we all aspire to be this way – in good spirits in spite of whatever circumstances may surround us. This is a particularly enlightened way to be in life.

My suspicion goes through the roof, however, when the time comes for someone who is “high-tone” to take responsibility for a failure. That’s when it doesn’t seem to be about enlightenment, but about something else.

Once, I observed a manager starting a workshop by defending a programme that had failed miserably. I had trained him to open with an acknowledgment that the program had failed, and that he had played a part in its failure, and that he was sorry about that, and wanted to take responsibility for it.

Instead, what came out of his mouth was a defense of the failed program. He seemed unable to admit to a failure publicly and instead gave his version of “I work too hard.” He was speaking to the issue, but he was taking no responsibility.

This experience has made me think more deeply about these “high-tone managers” who spend a great deal of time and energy trying to look good, and admitting to as few faults and failures as possible. It’s as if faults and failures are forbidden as topics on which to dwell, and both faults and failures must be either turned into positives by quick thinking and talking, or ignored altogether.

High-tone managers are the easiest to promote. They quickly determine what their boss wants to hear, and they thrive on repeating it. They learn just as quickly which topics to avoid, and they make sure to stay away from those, especially if they involve any threat of them looking bad. They are the consummate corporate animals, and get promoted quickly, especially by bosses that welcome their cheerful outlook and hopeful nature.

Unfortunately, the hot-air balloon eventually runs out of gas.

If promoted quickly, there comes a point when the large number of people the high-tone manager has directly or indirectly reporting to him/her her eventually catch on.

In the book “The Wisdom of Crowds” the author, Joseph Surowiecki, describes how groups of people are able to generate a kind of intelligence that a single person or small group is unable to attain.

I think that the same thing happens with managers. Their weaknesses are only amplified when they are promoted, and more people report to them. Over time their employees are able to fit together bits and pieces of their individual understanding, so that a composite is developed that is quite accurate.

For the high-tone manager, it can happen quite quickly. A once friendly crowd turns hostile. A favorite employee turns a cold shoulder. Morale takes a dip.

The high-tone manager responds by turning up the volume, and becoming more upbeat, more positive and more cheerful. The result is a further separation between the manager and his or her people, as they increasingly complain that the manager is “full of bull-shit,” “smoking dope / drinking their own Kool Aid” or “much too in love with themselves.”

If the cycle is not broken, cynicism deepens and every word that is uttered by the managers is met with suspicion. People work to protect themselves from an over-optimism that they fear might leave them dealing with some failure that their boss refused to face. This lack of trust manifests itself most openly when the high-tone manager attempts to “rally the troops,” leaving only one person rallied: themselves.

The cycle only breaks when the high-tone manager starts to demonstrate some recognition of his/her faults and failures, and does so in a way that lets other people know (and not just hear) that there is normal blood flowing through their veins, “just like the rest of us”. This authenticity has a refreshing tone to it that is inspiring and compelling, and can convert even the most hardened cynics. For the high-tone manager, it takes courage and strength of character to give up their natural inclination to do whatever they can to look good. The upside of doing so is that when they return to their natural upbeat selves they can do so knowing that being cheerful and positive is a choice, rather than a habit.

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Afterthought: For the Caribbean business-place, the high-tone manager has a unique challenge. During slavery, the worker that was high-toned was rewarded in physical ways: with better food, lodgings, jobs, treatment from Backra Massah and so forth. They usually would be found working as house-slaves, rather than field-slaves. At times, they would experience hostility from the other slaves as they curried Massah’s favor.

The high-tone manager is working with, and against, this historical legacy and tendency.

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Training Beyond Customer Service

Training Beyond Customer Service

It’s interesting the effect that pressure has.

I’ve been bouncing around some ideas related to customer service in my head for a few months, but it was not until I HAD to write them down in the form of a paper for a conference that I was pushed to form them into some coherent whole. Of course, that was easier said than done, especially when I realized that I was working with some compound insights. In other words, I had insights that I had been using for some time, that have themselves been assembled into compound insights. But I had never written the original insights down… so I had to go back and lay the groundwork, and this I found somewhat annoying, although necessary.

Make sense? 🙂

One idea I finally had to explain is how little customer service training in the Caribbean is directed towards generating a particular customer experience.

If anything, I would say that our front-line staff in the Caribbean is only trained to follow the “right” process, and little else (with notable exceptions). What does that mean, exactly?

It simply means that as a customer, over and over, it seems as if customer service representatives (CSR’s) are only expected by their managers to say and do the required actions that they have been told to say and do. CSR’s are quite satisfied when they have done so, and seem to have either an ignorance of, or indifference to the experience that I and other customers are having.

I recently noticed this phenomena with three companies in different settings, and for the sake of competitive fairness, I’ll use three companies that offer services in the same industry – Digicel, Cable and Wireless and TSTT (Trinidad’s monopoly telephone provider).

As mentioned in a prior post, I have been waiting for basic fixed line service from Cable and Wireless here in Jamaica from Aug 8th, and as of today, Sep 27th, I have not received service. When I call to complain/beg/cajole, which I do almost every other day now, I receive a uniform response – “We don’t know.” That is the fixed response that my wife and I have gotten to every question that we’ve asked. There has been not a single show of concern, regret or apology.

I can tell by the response that they are “following the party line.” We’ve also tried the tactic of asking for a supervisor, only to be told that “they are just going to tell you the same thing.”

Once, I did get through to a supervisor, who told us that he’d check into it and call us back. We’re still waiting almost 4 weeks later.

In Trinidad, TSTT, in which Cable and Wireless holds a minority stake, has an awful habit of taking down their network for days at a time. It’s an amazing piece of monopoly-driven behaviour that has generated significant ill-will among Trinidadians who, from all indications, are even more eager than we Jamaicans were to bring in cellular phone competition. This is due to start in early 2006, which is not a moment too soon for most Trinis.

The joke is that with a likely and immediate drop in revenue on the near horizon, TSTT’s customer service remains painful to experience. When TSTT introduced GSM service I was told by everyone who switched over ( i.e. lured by false promises) to hold on to my old TDMA service. Three years later, I was being told the same thing, except that at this point, my TDMA phone was falling apart. I was forced into an upgrade, and had to make three trips to TSTT to get a new chip and a new number (transfers of old numbers were “backordered’ and would take weeks to accomplish).

I happened to go on a day on which “the system was down” and when I returned later that day, I was told by 3 CSR’s that I recognized (they were casually strolling around Trincity mall) that the system was still down.

Undaunted, I went up to check for myself and was told that the system was back up. About fifteen minutes later, the 3 CSR’s casually strolled in and started taking customers from what was by now a considerable line of people. They may have been on a sanctioned break for all I know, but the truth is that they must have been idle for several hours before that break due to the system being down. They were oblivious to all around them…

And, to add insult to injury, the entire cell-phone system went down for two whole days starting the day after (this occurrence is inconceivable to us in Jamaica).

Digicel, for its part, came to Jamaica as a breath of fresh air and has been able to capture over 50% of the cellular phone market in just three short years. Their trademark has been a combination of better pricing, better service and wide availability (going to a Cable and Wireless office used to be seen as one of the worst evils imaginable).

Lately, however, Digicel customer service operators have clearly been “trained.”

Every conversation with a Digicel CSR goes something like this:

“Can I have your name please?”

“Francis”

“Mr. Francis, thank you for calling Mr. Francis, how can we help you today Mr. Francis?”

“My voicemail cannot be reached”

“Mr. Francis, I’m sorry to hear that Mr. Francis, and let me see what the problem is Mr. Francis.”

While I’m exaggerating to demonstrate the point, the effect of the CSR using my name over and over again in this unnatural way makes me think I’m dealing with some kind of machine, worse than any I encountered while living in the U.S.

But this is only annoying.

Clearly, Digicel, has also trained its CSR’s to keep the phone conversations short, and they might even be measured on the amount of calls they accept per CSR.

How did I arrive at this conclusion? Well, in each case that I’ve called, I’ve had to struggle to keep the CSR on the phone, and to prevent them from hanging up on me before I was finished asking my questions, and long before the issue was resolved.

Throw in a “Mr. Francis” here and a “Mr. Francis” there and the conversation is comical:

“I would suggest that you call back later Mr. Francis, and I’d like to thank you for calling Mr. Francis, and have a nice….”

“WAIT, I’m not finished yet!!!!”

“Yes, Mr. Francis?” (in an exasperated tone)

“How do I know that I’ll be able to fix this next time I call? What will be different then?”

“Well Mr. Francis, perhaps by then we will have a solution, but I’d like to thank you for calling Mr. Francis, and hope that it gets resolved next time Mr. Francis, and have a nice…”

“WAIT, Hold on, I’m not finished yet!!!!”

And so it goes, on and on — with me desperately trying to keep them on the phone, and them rushing to get off.

The thing that Cable and Wireless, Digicel and TSTT have not understood is that their employees were probably trained to be “good students” or what we in Jamaica would call “nice students.” In other words, they are very-well trained to follow orders and follow procedures. You cannot get through our Caribbean education system, with its do-or-die examinations at different levels, without being proficient at following sometimes mindless routines.

In fact, Caribbean slavery and indentureship were all about doing as little work as possible under duress, and just enough to avoid punishment. In Barbados, (where my observation is that this behaviour has reached an apogee,) I’ve heard this called “malicious compliance.”

The employee is trained to follow the rules, and does so, against what I believe are some of his/her natural instincts.

Thankfully, there is a new standard of customer service that is more appropriate for Caribbean customers – training in producing a particular customer experience (also called a “branded customer experience”).

This approach takes much more focused effort to both define the experience, and to train employees in producing it. The definition requires senior management involvement, and for the benefit of Caribbean employees be put into song, verse and script in order to get the definition across. The experience might be as simple as “Customers feel cared for in every interaction” or “Customers are able to get on with their day as soon as possible.”

One benefit of focusing on a particular experience, is that is puts the employee squarely in the world of the customer, so that instead of wondering whether or not their boss will be mad at them, they focus their energy on how to produce the desired customer experience.

Clearly, the CSR’s that I encountered from Digicel, C&W and TSTT did not care about my experience, as they would probably say that that was just not a part of their job. Their job was to follow the instructions they had been given (as good students would) and to do as they were told.

The fact is, providing a particular customer experience takes more than following the rules, and in many cases the rules that work in places like North America do not work here in the Caribbean (and even have the opposite effect). Instead, it takes a different level of awareness of what’s occurring in the customer’s world, combined with some ingenuity to determine how to provide it given the business constraints that the company must operate within.

The good news is that the Caribbean has no shortage of people who are tuned into the experience of others, and an over-abundance of ingenuity… if only these could be combined in some unique ways we could go well beyond dealing with people who are just “following the process” and come to know our companies by the quality experiences that they offer.

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Reflections on Blogging and Customer Intimacy

I found the news that Google has just developed a search engine for blogs to be really exciting, and it had me think about blogs on a much larger scale, and their impact on customer intimacy.

The new Google search engine can be found at http://weblogs.google.com.

Of course, I immediately did a search for this blog, and of course, Google has already done a fantastic job in indexing this blog in their search engine. As I saw my posts appear on the list, it began to dawn on me that easy access to blogs is going to accelerate a process that I already see happening that I think has a profound impact on how companies come to be known by their customers. But I go too far too quickly.

In a conference workshop I gave this week I shared my blog address with the participants who attended, which was a first for me. It was the first time that I was sharing the existence of my blog with a public audience.

Given that the workshop was located in the Caribbean, I wasn’t too surprised that almost no-one in the room even knew what a blog was. Blogging is yet to enter the mainstream in either the Caribbean or North America, and I’m feeling like some kind of pioneer.

It’s made me think about the role of a blog in bringing customers closer to companies, in several ways.

Recently I had the opportunity to visit David Allen’s website – www.davidco.com. The topic he is an expert in – time management – is one that I’ve been interested in for all my years as a professional, and I’ve read tens of websites and books on the topic. When I read his book, I liked the ideas, but when I read his blog I was hooked. Here he was honestly and openly discussing the base of his ideas, which is basically his daily life.

Here was someone who was brave enough to be sharing his most early ideas, almost from the point at which he was developing his newest thinking. This runs counter to the idea that ideas are like tangible assets like gold and diamonds that are limited in quantity and therefore can be stolen.

Ideas cannot be “stolen” unless the person who originated the idea stops innovating, and turns instead into protecting them.

A blog such as David’s helps to establish him as an expert, and also makes it very clear to anyone who will do the basic research that he is the source of the ideas, and no-one else. It’s easy to see that he has been developing his ideas over a period of several years, and that while anyone can read his book, hearing it from him is truly hearing it from the “horse’s mouth”. All other time management systems can be openly and clearly compared against his, and when I actually did this for a time management system that I am familiar with, I noticed where the developers of that system had clearly lifted some of his ideas, and were re-packaging and re-selling them.

The blog has helped to protect David as the originator of the ideas behind his unique system.

(To view a Quick Time video of David in action, click here.)

In contrast, other competitive products to David’s are the typical ones that one finds on the internet – glorified advertisements. They talk about how great their systems are and how much it costs to sign up for them, replete with opportunities to use a credit card online to sign up.

They offer little or no information or details on the system, and are quite static, with no opportunity to do any of the kinds of things that are possible with a blog such as:

1) hearing about new ideas as they are being developed

2) giving feedback on new ideas, how the system is being used, ask questions, make complaints, etc.

3) hearing about future plans for the company, and present-day problems or issues from the CEO/MD of the company rather than from hired PR flacks

Of course, there is also the possibility of a company being either embarrassed or criticized publicly, and openly. Anyone can respond to a blog that allows feedback and use it as a way to publish lies (at least until the company removes the offensive responses). If a company has something to hide, it’s quite possible that a reader will use the system to make the issues public.

Here in the Caribbean, there is not a single CEO or MD from the region that has a blog. I imagine that that will change in the near term.

At the same time, many do not even have websites, so they remain completely out of the website loop that their competitors overseas are using daily.

While companies can talk forever about wanting to develop customer intimacy, and do their best to get their customers to do their basic business with the company over the internet (thereby saving them a lot of money) ,it doesn’t seem to occur to them companies that there is a way to accomplish both through the skillful use of a blog. What could possibly generate more customer intimacy than a blog in which the CEO or MD shares interesting information? What could be more responsive than a blog that answers customer’s questions?

The joke is that companies that either have no web presence or only a web-based billboard will have their presence in blogs defined by others, who can say anything they want. When the company finally realizes (as many did in the 90’s in the case of email) that they must adopt and use the new technology or die, it will be quite late. Others will have defined the company in their blogs, and attempts to answer the question or balance the messages will probably be a case of “too little, too late”.

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Customer Service and Caribbean Airlines

I’m in the midst of a series of short-hop flights from KIN-ANT-POS-BGI-ANU-KIN (see a list of acronyms used at the end of this blog.)

In the past, I’d sworn to myself that I would never fly BWIA again, after some piece of bad treatment on some flight that I now can’t remember. This time around, I couldn’t bear to either face the cost and time of flying through MIA to get to POS from KIN. The connections are long, and the whole day of flying is deadly.

I didn’t want to fly AirJa to BGI, and then make another connection to another airline (LIAT, Caribbean Star or BWIA,) as my experience was that the extra connection to another airline just did not make it worth it. So I resigned myself to giving BWIA another try, and as I checked in I began to remember what I disliked so much.

The first annoyance was BWIA’s ultra-strict carry-on policy, which always results in me having to check my luggage – the same luggage that I carry-on to every other plane I fly in North America. For that size aircraft, they are the only carrier that insists that carry-ons be checked, and the way that they do it consistently seems to disregard the fact that a business traveler and frequent flyer have different needs than the casual vacationer. BWIA seems not to distinguish between the two in any way, and seems unwilling to make any kinds of concessions for its most valuable passengers (who fly the most often and pay the highest fares).

When we got to Antigua, which was just supposed to be a short stop on the way to POS, we were told that a flight attendant had burned her hand badly on the flight to Antigua, and as a result could not perform her duties. Therefore, the flight would have to be discontinued, as they could not find a replacement. Thus began a 4 hour delay.

Of course, people were complaining. How could the absence of a single flight attendant cause that much disruption? Why didn’t they offer some people free tickets and an overnight in Antigua in exchange for giving up their seat on the plane and making the flight legal? Why didn’t they have backup crew – could no-one on the island step in?

I cussed to myself, and reminded myself why I don’t fly BWIA. I quickly made some alternate arrangements so that I would only need to fly to BGI on the way back.

When I turned up at POS for my next leg to BGI a couple of days later, the absence of a line at the check-in counter warned me that something was awry. I was told that they were sorry but the flight was no longer stopping in Barbados, and instead that I was checked into the following morning’s flight to BGI (without my knowledge.)

I was sputtering with the shock of this news at all of 7:30 pm.

The CSR’s did not even begin to apologize, or try to make amends, which made my blood start to boil. They also started to get into what might be called “blame the victim” by asking me if I had confirmed (“Yes”), given a contact number (“you tell me“), made the reservation a long time ago (“No”).

I eventually asked them a pressing question – “Was there another flight going to Barbados tonight?” That yielded a reluctant “Yes, there’s one leaving in a few minutes on LIAT.” I rushed over to LIAT with a transfer in hand (OK, it was at the same counter, just 25 yards away). By the time I really started rushing, I was there.

I ran through immigration and the check-points, and to gate 13 – which had a small number of passengers, and no staff in sight. It was delayed.

Thankfully, they were still keeping to their schedule, and I made it to BGI that night, albeit an hour late.

I contrast this with a horrible delay that I had the prior week travelling with Air Jamaica from Fort Lauderdale. The 8am flight had mechanical difficulties, which were not resolved by parts that were sent up from Jamaica, and we were finally included on a flight that left at 10:30pm that night, which resulted in a travel day of some 20 hours total from bed to bed.

The contrast comes in the way the Air Jamaica staff dealt with the problem. They had several problems themselves, in this case in getting the word out to the customers on the latest developments. But the feeling I had was that the staff cared, and one agent cared enough to sit around for a couple of hours with the passengers in the lounge commiserating and demonstrating a remarkable willingness to be the butt of Air Jamaica jokes.

That was something else, and the laughing and hilarity that ensued helped make the day feel that much shorter.

At BWIA, I was left with this uneasy feeling that the staff just did not care, and were not willing to be responsible for anything. Although both Air Jamaica and BWIA are losing money every day, and are both up for sale by their respective governments, Air Jamaica’s service consistently seems to be at a higher level in some ways that I can’t define very well.

My hypothesis is that Air Jamaica is a major carrier for European and North American tourists to the island, while BWIA carries mostly Trinidadians and other Caribbean islanders. The feel of the service at BWIA is that it is more friendly than professional.

The difference between friendly and professional service, however, is that a friend represents only him or herself, whereas a professional represents a company. Friends are free not to care, but a CSR is paid to care, and is obliged to provide service regardless of their mood, or how they feel about the person on the receiving end. To that end, BWIA’s service is good when things are going well and that friendly feeling prevails. It quickly turns distant and unfeeling, however, when things go badly and this is where the other airlines are generally better.

Interestingly, I’m writing this entry aboard a Caribbean Star flight from BGI to Antigua. That by itself is pretty mundane, but the interesting aspect of this trip is that I am the only passenger on a 32 or so seater.

To be more accurate, I am the only revenue passenger – there are 3 employees of the airline on the flight also. There is one (female) flight attendant working, another one travelling and two pilots travelling. To my disappointment, they have not yet broken out the champagne and fillet mignon… perhaps I am cramping their style? I made a joke that they now had to hide the scotch…

I made the mistake of asking if there was anything else, at the end of an offer of refreshments – I had a choice of 4 kinds of cream filled biscuits, and 4 kinds of juices, in addition to water. Not even soft drinks are carried on these flights apparently… However, the flight attendant assured me that on the longer flights they carry sandwiches. She must think highly of these sandwiches as she suggested that I take a longer flight to find out what that kind of service was like… Hmmm…. That one had the spare pilots and flight attendant laughing.

Acronyms used

ANU –Antigua

GAIA / BGI– Grantley Adams International Airport

POS – Port of Spain

KIN – Kingston

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Awakeness – The Key to Accomplishment

I had the privilege of leading a workshop today here in Trinidad at the TTAIFA conference – the Trinidad and Tobago Association of Insurance and Financial Agents.

The group was a wonderful one to speak and engage with, and as great a bunch of Trinis as I’ve every worked with.

The initial post that I wrote today related to this speech appears to have disappeared into Never, Never Land, unfortunately. Somehow the content just disappeared…

The most exciting part of the preparation came when I ran into a roadblock while trying to describe a certain quality that I know is important to being productive. I am now calling it “awakeness,” and as a Jamaican – we are famous for inventing new words – I like the “sound” and vibe of it.

In a nutshell (which is just about all the work I’ve done on it so far) “awakeness” is defined as the quality of being present to the outcome of a task while one is engaged in it..

When someone is experiencing awakeness, there is a connected feeling that makes the activity flow, and sometimes allows it to feel easy. Yet, it’s more than “being in the flow”. The process of completing a task takes several important steps:

  1. Changing the definition of the task
  2. Making a decision to do the task
  3. Scheduling the task
  4. Choosing to start the task at the appointed time
  5. Completing the task
  6. Deciding on next steps once the task is complete

As you can imagine, having “awakeness” is important at each step of the way. Let’s take a simple task such as “doing the ironing.” Doing the ironing is a task that could be poorly executed at any of the 6 steps, resulting in the task either failing to be fully completed in some way.

When there is “awakeness” there is a powerful quality brought to each of the above steps. At each step of the way, there is a clarity of purpose that changes the entire task.

  1. The first step is about replacing how the task is expressed in writing and speaking, from “ironing the clothes.” The person doing the task would have to look to see why they are in fact doing the task e.g. it might be a real part of a goal of “providing my children a secure and safe environment in which to grow.” The task could be re-expressed as “ironing for security, safety and looking clean and fresh.” This re-expression can help to bring an awakened frame of mind to the activity that is not there when it’s just about plain “ironing” which seems to be something that just needs to be endured.
  2. Making a decision to do the task at a specific moment in time is easier to do when there is “awakeness” simply because a deeper purpose has been engaged and activated.
  3. Putting the activity into our calendars at a time that is realistic is also easier to do with “awakeness”.
  4. Choosing to do the task at the appointed time, even when we are busy, is easier to do when the appointed time comes and we are awakened. If we are watching television and the time comes to do the task, it would be easier to turn it off and see about our children’s “safety and security” than it would be to watch the rest of the episode of “Days of Our Lives”.
  5. Seeing the task through to the very last sock and t-shirt, and avoiding interruptions are all about being awake during the task. The hard job that we have to do while ironing is to prevent ourselves from unconsciously falling out of “awakeness” into the kind of absent-mindedness that allows us sometimes to drive for miles to a destination and wonder what route we just took to get there.
  6. When we are in a state of “awakeness,” realizing that there are next steps is natural. When we are just ironing and nothing else, then the end of the task comes as a respite, and the tendency is to get the mind out of the boring task at hand and back to Days of Our Lives (recorded on our DVD-RW). On the other hand, when it’s about “our children’s safety and security,” it’s easier to see that it might be a good idea to put the clothes away now, and to schedule some more time to buy a good quality iron that would do a better job. The next steps are easier to see, and to start a new six step process when we are “awake,” because the actions are merely a continuation of the deeper commitment.

The point here is that the steps are, by themselves, not the point. There are some training programs and time management systems which try to be prescriptive about what happens at each of these stages, down to the kind of language that is used to re-express the task.

They all miss the point, however.

When we are “awake” the right things to do naturally present themselves. When we are asleep at the wheel, then no amount of detailed instructions will compensate for a lack of “awakeness.”

Why is this all important?

Well, we human beings need to be protected from ourselves.

On the first of the year, a part of us gets inspired to create plans to get fit and lost weight. By the end of the week, however, another part of us kicks in and takes control, and that’s the end of the plan until the start of the next year. The same happens with respect to other plans that we make, in our attempts to “Have the Lives that We Most Want.” The part of us that creates these plans does need assistance to make it through tough times , and this assistance comes most easily from our level of “awakeness.”

To put it another way, when we don’t have awakeness, then our mind will only allow us to accomplish simple tasks that require a single effort, and prevents us from accomplishing complex tasks like losing weight, that require sustained and consistent effort.

* I’d like to credit the book Getting Things Done for providing some of the key ideas and thinking for my own ideas.