Response to Christmas Cards


There is no mistaking that the advice that I picked up from a website about writing greeting cards was critical.

Basically, it was very simple. Add a personal note to every card. A handwritten note, that is. And no, not just a signature either…

This was tough medicine, as it meant that I would be writing a personal note in each of the greeting cards I sent to some 300 people across the region.

But, I did it — as painful as it felt. I got writer’s cramp, I complained to myself, and I had a strong feeling that I was wasting my time, but I persisted.

In the cards I shared about the difficulty my wife and I had transitioning to Jamaica, and how the second half of the year with its hurricanes, rains, dengue, and elections made it full of chaos and change. I said that I was looking forward to a more stable 2008.

It took a few weeks for me to realize that something different was happening — many, many more recipients of my card were responding. Some sent email, others send cards, and one even sent a gift.

I was blown away. It turns out to have been well worth the extra effort, and I am very glad I made it.

Here is the original article I read, and here is another one that I just found that also seems to be helpful.

Original article – Personal notes to clients

New article – Writing Greeting Card Messages

All in all, sending a greeting card is such an old-fashioned gesture that it appears to stand out from the majority who just cannot bother, or who can only send a generic e-card (although I was forced to send some after running out of US postage). I credit the 2time – time management approach for my ability to do it without it killing me!

P.S. I found the link I originally got these ideas from: