Ep 36 – Why SWOT Isn’t the Problem: How We Use It Is

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Today, your executive team fills SWOT boxes in 90 minutes and calls it strategy.

Tomorrow’s competitive landscape will punish that superficiality mercilessly. Chris Fox predicts the emerging standard: double-barreled insight generation that combines intellectual analysis with visceral pattern recognition.

The companies that master this before 2027 will spot their Kodak moments early enough to pivot. The rest will wonder why their strategy sessions produced such weak insights while competitors transformed entire business models. This conversation reveals the magnitude gap that will separate strategic survivors from casualties.

Tune in to hear from me and my special guest, Chris Fox, as we tackle and try to solve this wicked problem together. We’ll be putting our heads together to find new ways of discussing strengths, weaknesses opportunities and threats – SWOT – that go beyond the usual thinking.

I’m Francis Wade and welcome to the JumpLeap Long-Term Strategy Podcast

Chris Fox is a strategy consultant and founder of StratNav, the collaborative platform for business strategy development and execution. With over 26 years’ experience, Chris helps leaders replace guesswork with evidence and execution. He also runs Chris C Fox Consulting, advising C‑suite teams on strategy that delivers

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